Marketing Leadership (m/w/d)

Marketing is more than just brand communication – you understand marketing as a growth driver and want to connect digital strategies with operational implementation? Then this position could be the perfect challenge for you.

The HR-Werkstatt supports Autoland in filling this key position. For the corporate headquarters in Brehna, we are looking for a leader/leader with leadership experience who develops an interdisciplinary team both professionally and personally, sets impulses for modern marketing, and actively shapes the entire marketing landscape of the company. You combine strategic thinking with operational experience and understand how to bring together different marketing topics into a successful overall concept.

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What is expected of you

• You are responsible for the comprehensive management of all marketing activities – from brand communication, online marketing, print, social media, and PR to CRM, events, and employer branding.
• You lead an interdisciplinary marketing team with different departments and provide orientation through your broad marketing expertise.
• You are a professional sparring partner for your colleagues and can evaluate, question, and develop concepts, campaigns, and measures across all marketing disciplines.
• You continuously develop the marketing and bring in new impulses in the areas of digitalization, AI, automation, and customer communication.
• Together with sales, you develop marketing measures that strengthen company success.
• You oversee external agencies and service providers and ensure that quality, brand appearance, and goal achievement are always guaranteed.
• You keep track of all marketing projects and ensure that strategic goals are efficiently translated into operational measures.

What makes this role special

• You are responsible for the marketing of one of Germany's largest independent automotive retail companies in its entirety.
• You lead an interdisciplinary team with experts from different marketing disciplines and provide orientation through your broad expertise.
• You combine strategic thinking with operational experience and keep both the big picture and details in mind.
• You continuously develop existing marketing structures and incorporate new topics such as digitalization, AI, and modern customer communication in a meaningful way.
• You work closely with company management, sales, and other departments and make a direct contribution to company success.

Qualification

What you bring – Must have

• You have several years of experience in a responsible marketing function with leadership experience.
• You are a marketing generalist who knows the essential disciplines of modern marketing – from brand communication, print, and PR to online marketing, social media, CRM, lead generation, event marketing, and digitalization.
• You understand the operational work of your specialists and can evaluate measures professionally and support your team with your expertise.
• Online marketing and performance marketing are part of your professional repertoire, without being your only focus.
• You have experience in managing interdisciplinary teams as well as external agencies and service providers.
• You work structured, pragmatic, and solution-oriented and keep track even when dealing with a multitude of different projects.
• You have a keen sense for good communication, strong texts, convincing design, and a consistent brand appearance.

What you bring – Nice to have

• Knowledge of modern CRM, marketing automation, or AI solutions.
• Experience in developing marketing organizations and processes.
• Pleasure in taking up new topics and developing them together with your team.

Benefits

What you will be offered

• A responsible key position with direct collaboration with company management.
• An attractive remuneration package including a company car for private use.
• 30 days of vacation.
• Modern working conditions and innovative technologies.
• A financially strong company with high dynamics and great growth potential.

Sounds interesting?

Send us your application, we will contact you within 48 hours and present the position to you in a brief conversation. Then you decide whether you want to join the selection process.

The HR-Werkstatt supports our clients in filling this vacancy. Any documents will be received by us and only forwarded to our client after the initial conversation and with your consent.

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