Head of Marketing & Growth (m/w/d)

We are a mid-sized family-owned company in the field of refrigeration, air conditioning and heating technology with around 160 employees, an annual turnover of approximately €30 million and nine locations in Germany. Our corporate culture is characterized by our commitment to technical competence, reliability and customer proximity. With our services in the areas of service, maintenance, technical processing, new installations and sales, we accompany customers in the B2B and B2C sectors.

We are looking for an experienced leadership personality who will strategically develop the marketing department and align it with the company's future-oriented goals together with the management. The position reports directly to the management and is associated with a high degree of autonomy, scope for action and entrepreneurial involvement.

Aufgaben

Strategie, Transformation und Organisationsentwicklung

• Strategic reorientation and further development of the marketing department
• Development of a future-oriented marketing, communication and growth strategy based on an analysis of existing structures, processes and potential
• Development of a long-term vision and organizational, resource and control strategy for the department
• Establishment of suitable structures, processes and key performance indicators for sustainable further development of marketing

Vertrieb, Wachstum und Leadgenerierung

• Closely cooperate with sales and management to strengthen the connection between marketing and sales
• Development and implementation of strategies for lead generation, new customer acquisition and existing customer development
• Support the marketing of service and project business as well as new products, services and offers
• Identify cross-selling, up-selling and other growth potential
• Development of sales-supporting campaigns, sales materials and target-group-specific marketing concepts

Marketing, Kommunikation und Markenführung

• Responsibility for the strategic further development of internal and external company communication, brand management and market positioning
• Steering and further development of all relevant marketing and communication channels as well as target-group-specific campaigns for B2B and B2C target groups
• Further development of PR, visibility and branding measures to strengthen the company's presence
• Development of suitable key performance indicators to measure the success of marketing and communication activities

Employer Branding und Recruiting

• Further development of a long-term employer brand strategy
• Development and implementation of strategies for talent acquisition in close cooperation with relevant departments
• Further development of the career website, recruiting, training and personnel marketing measures

Veranstaltungen, Kundenbindung und Marktpräsenz

• Conceptualization, organization and further development of customer days, events, trade fair appearances and other marketing formats to bind customers and strengthen market presence
• Support the company's representation and further development of reference projects and existing customer measures

Team, Partner und Ressourcen

• Further development of the marketing department's organizational structure and processes
• Leadership and further development of the existing marketing team as well as shaping the future personnel expansion
• Development of efficient organizational structures and work processes
• Steering and coordination of external agencies, service providers and other partners
• Evaluation of the optimal combination of internal resources and external competencies

Qualifikation

• SUCCESSFUL completion of a degree program with a focus on marketing, communication, business administration or a comparable qualification
• Multiple years of experience in a responsible marketing function with strategic and organizational responsibility
• Experience in developing and implementing marketing, communication and growth strategies as well as further development of marketing organizations and structures
• Leadership experience and experience in developing teams and interdepartmental cooperation
• Solid understanding of brand management, communication, digital channels and sales-supporting marketing
• Experience in employer branding, recruiting marketing or personnel marketing is an advantage
• Good English skills in writing and speaking
• Interest in technical products, services and explanations-based solutions as well as their marketing in the B2B and B2C sectors
• Structured, result-oriented work style and entrepreneurial thinking and willingness to shape
• Interest in working together in a mid-sized company with short decision-making paths and an open, personal corporate culture

Benefits

• A key position with a high degree of strategic scope for action and the opportunity to reorient and shape the marketing department sustainably over the long term
• Closely cooperate with management as well as all relevant departments at interfaces such as sales and personnel development
• Short decision-making paths and an open, personal corporate culture in a mid-sized family-owned company
• Atractive remuneration package with development prospects (dependent on qualifications, experience and responsibility scope), including holiday pay and Christmas bonus
• Flexible working hours with up to two mobile workdays per week
• Individual opportunities for further education and development (internally, externally)
• Modern working equipment such as laptop, tablet and smartphone (choice between iPhone and Android)
• Company-sponsored health insurance
• Pension plan with VWL cost-sharing
• JobRad
• Pluxee Benefits Card
• A long-term perspective in a growing and future-oriented market environment

Shape the future of refrigeration and air conditioning technology with Rütgers. Join our innovative team as Head of Marketing and drive growth forward!

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