Marketing Leader (m/w/d) for Construction Industry | Memmingen

We are looking for an experienced Marketing Leader (mwd) for our client, a family-owned company specializing in the development and manufacturing of sustainable, innovative system solutions for civil engineering, gardening, and landscaping.

Tasks

• Development, planning, and implementation of a comprehensive marketing strategy (branding, communication, online and offline channels)
• Leadership of the three-person marketing team and guidance of external partners (agencies, printing companies)
• Responsibility for lead generation, conversion optimization, and sales support
• Planning and budget responsibility for all marketing measures, controlling of KPIs (ROAS, CPL, leads, pipeline development)
• Collaboration with sales, management, and product/service portfolio
• Market and competitive analysis, target group needs, derivation of measures to increase revenue
• Project and resource planning including time and budget planning
• Identification of new business fields and digital marketing channels
• Development of a seamless customer journey across all touchpoints
• Implementation of personalization, content strategy, and lifecycle marketing.
• Establishment and leadership of an integrated analytics setup to measure brand, performance, and portfolio KPIs.
• Development of tracking, attribution, and ROI models for strategic guidance.
• Conceptualization of market introduction concepts, pricing strategies, launch plans, and channel strategies.

Qualification

• Degree or equivalent qualification in marketing
• Multiple years of experience in marketing, ideally in construction/industry/service industries
• Leadership experience (at least 5 years)
• Strategic thinking paired with a hands-on mentality and structured work approach
• Outstanding customer orientation and communication skills
• Sustainable mindset
• Team spirit and enthusiasm
• Very good key figure and budget orientation
• Experience with digital marketing channels (website, SEO/SEA, email, social media, content)
• Familiarity with marketing tools [e.g. CRM (Sales Force Marketing Engagement Cloud)] and Microsoft 365

Benefits

• 30 days of vacation
• up to 2 days of home office
• In-depth onboarding and continuous professional development opportunities

If you're interested?
Then we look forward to your contact.

Your point of contact:
Frau Bassan-Yavuz
Recruitment Consultant

Your application will be handled discreetly, confidentially, and in accordance with DSGVO. A disclosure of your documents will only occur after prior coordination with you.

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