Lead Product Marketing - B2B Enterprise Software for Discrete Manufacturing (m/f/d)

Soley develops Product Mining for large companies in discrete manufacturing. We help industrial companies to economically understand product complexity and make better portfolio and business decisions. You will shape the positioning and commercial story of this category and translate complex technology into a clear, relevant, and marketable message for enterprise customers.

Responsibilities

• Category & Positioning: You will sharpen the positioning of Product Mining and develop a clear market and buyer story from it.
• Commercial Story: You will connect customer value, business impact, and product benefits into a robust C-level argumentation.
• Sales Enablement: You will develop the narratives, proof points, and enablement building blocks that make enterprise sales more effective and consistent.
• Voice of Customer: You will work closely with customers, sales, and product and translate market feedback into better positioning, messaging, and go-to-market readiness.

Qualifications

• Several years of experience in enterprise software, product marketing, commercial strategy, product strategy, value engineering, or a comparable role
• Demonstrably strong positioning and messaging competence for complex B2B products requiring explanation
• Strong commercial thinking and a good understanding of C-level buying decisions
• Experience in making new products, categories, or problem spaces understandable and differentiated in the market
• Close, credible collaboration with sales and product; you can challenge, prioritize, and radically simplify complex topics
• AI-native way of working as well as very good German and English skills
• Experience with industry, manufacturing, or complex technical B2B markets is a plus. However, the ability to quickly familiarize yourself with industrial value creation, products, and buying centers is crucial.

Benefits

• Great Scope for Design: Direct influence on the positioning and category development of B2B software with real market potential
• Short Paths: Close collaboration with CEO, CPO, Product & Enterprise Sales
• Flexible Working: Hybrid working, flexible hours, and 30 days of vacation
• Modern Environment: Office in Munich's Werksviertel (House of Communication), modern equipment, and international, diverse teams
• Development & Culture: Regular feedback, flat hierarchies, and collaborative work
• Plus: Spendit Card, Urban Sports Club or EGYM Wellpass, free drinks, coffee & fruit, as well as team and office events

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