Lead Marketing & Communications (m/w/d)

The AI Hub Frankfurt is the central platform for Artificial Intelligence, Innovation, and Future Technologies in the Rhein-Main-Region. We network companies, startups, talents, and the public and make AI visible, understandable, and experiential.

With the AI Week Frankfurt, we host an annual event with national impact. For the next growth step, we are looking for a person who thinks strategically about marketing, implements it operationally, and is fully responsible.

Aufgaben

In this role, you will take over the end-to-end responsibility for marketing and communication of AI Hub Frankfurt and AI Week. You will work closely with the founding team, develop clear narratives, and implement them hands-on.

Development and responsibility of the Marketing- und Kommunikationsstrategie for AI Hub Frankfurt and AI Week

• Planning, implementation, and further development of all Marketing- und Kommunikationsmaßnahmen
• BUILDING, SHARPENING, AND MAINTAINING THE Marke, Positionierung und Narrative
• Conceptualization and implementation of Content- und Marketingkampagnen (Social Media, Newsletter, PR, Partnerkommunikation)
• Ownership of all marketing channels and ensuring a consistent brand appearance
• Closely working with the founding team on the development of Formaten & Content (e.g. Vlogs, Behind-the-Scenes-Content, Event-Begleitung)
• Führung und fachliche Betreuung einer Werkstudentin / eines Werkstudenten
• Koordination of external service providers, freelancers, or agencies
• Planning, steering, and measuring the success of marketing measures based on KPIs and Budget
• Total responsibility for the marketing of the AI Week Frankfurt – from awareness to post-event communication

Qualifikation

You bring experience in marketing, think strategically, and have fun implementing things yourself. You work structured, self-responsible, and feel comfortable in a dynamic environment.

Multiple-year experience in Marketing, Brand or Kommunikation, ideally in the event-, media-, startup- or tech-field

• Experience in strategic planning and operational implementation of marketing measures
• Very good understanding of Content-getriebenes Marketing, especially Social Media and Storytelling
• Experience or great interest in Video-, Vlog- oder Behind-the-Scenes-Formaten
• Strategic foresight paired with Hands-on-Mentalität
• Structured, self-responsible, and implementation-strong working style
• Pleasure in close cooperation with founders and interdisciplinary teams
• Very good German and English skills in writing and speaking
• Interest in AI, technology, and innovation

Benefits

We offer you a role with much responsibility, design freedom, and visibility. You work in a small, ambitious team with short decision-making paths and direct impact.

Zentrale Schlüsselrolle with real ownership and great design freedom

• Closely working with the founding team and direct influence on brand, content, and formats
• Opportunity to build Marketing-Strukturen from scratch
• High visibility through the AI Week Frankfurt as a beacon event
• Flexible working hours and hybrid work
• Short decision-making paths, high trust, and space for new ideas
• Sense-giving work at the interface of technology, economy, and society

We look forward to your application with CV and – if available – work samples or project links.

If you have fun implementing marketing not just executing it, but actively shaping it, then you're exactly right here.

Let’s shape the future of AI – together.

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