Lead Generation Specialist

Position

Lead Generation Specialist

Experience

3+ Years

Industry

BPO / Outsourcing / Business Process Services

Location

Ahmedabad (On-site)

Shift Timings

12:00 PM IST – 9:00 PM IST

Working Days

5.5 Days (Monday to Saturday)

About the Role

We are looking for a proactive and results-driven Lead Generation Specialist with a minimum of 3 years of experience generating qualified B2B leads across the UK, US, and Canadian markets. The ideal candidate should have hands-on experience in prospect research, data mining, outbound lead generation, and appointment setting for international clients within an outsourcing or BPO environment.

Key Responsibilities

• Identify and generate high-quality B2B leads across the UK, US, and Canadian markets.
• Conduct market research to identify potential clients and business opportunities.
• Build and maintain a robust database of prospects using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, and other lead generation tools.
• Execute outbound campaigns through email, LinkedIn, cold calling, and other channels.
• Qualify leads based on predefined criteria and schedule appointments for the sales team.
• Maintain accurate CRM records and update lead status regularly.
• Work closely with Business Development Managers to achieve monthly lead generation targets.
• Track campaign performance and suggest improvements to maximize conversions.
• Stay updated on industry trends and competitor activities.

Required Skills & Qualifications

• Minimum 3 years of experience in Lead Generation for the UK, US, and Canadian markets.
• Prior experience working with an Outsourcing/BPO/KPO company is mandatory.
• Strong understanding of B2B prospecting and sales pipelines.
• Hands-on experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.
• Proficiency in LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, Hunter.io, or equivalent tools.
• Excellent written and verbal communication skills in English.
• Strong research, analytical, and organizational skills.
• Ability to work independently while meeting daily, weekly, and monthly KPIs.

Preferred Qualifications

• Experience in IT, Healthcare, Travel, Solar, Accounting, Staffing, or Business Outsourcing lead generation.
• Experience in appointment setting and outbound sales campaigns.
• Knowledge of email outreach automation platforms.

Key Performance Indicators (KPIs)

• Qualified leads generated per month.
• Appointments scheduled for the sales team.
• Lead-to-opportunity conversion rate.
• CRM data accuracy and reporting.
• Achievement of monthly lead generation targets.

What We Offer

• Competitive salary with attractive performance incentives.
• Career growth opportunities in a rapidly expanding organization.
• Exposure to international clients and global markets.
• Collaborative and professional work environment.
• Learning and development opportunities.
• Statutory benefits as per company policy.