Lead Data Analyst

Key Responsibilities: • Drive standardized tag management and reporting accuracy across Adobe Experience Cloud (Adobe Analytics, Launch, Customer Journey Analytics) and Google Marketing Platform (GA4, Google Tag Manager). • Architect, implement, and maintain scalable analytics solutions across web and mobile platforms. • Establish and enforce proactive data validation and QA protocols to eliminate discrepancies, over-reporting, and channel misattribution. • Act as the technical authority for reporting accuracy and ensure compliance with company standards. • Collaborate with stakeholders to identify and prioritize business requirements and develop data-driven insights to inform strategic decisions. • Develop and maintain documentation of analytics processes, procedures, and best practices. • Provide training and support to team members on analytics tools and methodologies. • Stay up-to-date with industry trends, technologies, and methodologies to continuously improve analytics capabilities. • Participate in the development of the company's data strategy and contribute to the growth of the analytics function. • Ensure compliance with regulatory requirements and maintain confidentiality of sensitive information. • Lead and mentor junior analysts to develop their skills and knowledge.