KPMG Global Services - Customer Data Platform (CDP) Implementation

KPMG Global Services (KGS) India is a strategic global delivery organization that works with more than 50 KPMG firms to provide a progressive, scalable and customized approach to business requirements.

The KGS India journey has been one of consistent growth, with a current employee count of c.21,000, operating from eight locations in India — Bengaluru, Gurugram, Hyderabad, Mumbai, Kochi, Noida, Pune and Kolkata. — and providing a range of Advisory and Tax-related services to KPMG firms around the world.

Job description:

Location -Bangalore/Pune

Experience in CDP Implementation

JOB DESCRIPTION:

Roles & responsibilities:

• Proven working experience in data platforms (CDP) and/or digital marketing automation platforms

• Preferred experience on at least one of these - Salesforce Data Cloud, Segment CDP, Acquia CDP etc.

• Work out the Integration between Marketing Solutions together with other platform such as CRM, ecommerce, CMS, DAM.

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Good to have knowledge of website analytics tools (e.g., Google Analytics)

• Good to have experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Continuously improve the Solution Architecture team’s knowledge, methodologies, and customer-facing collateral

• Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

• 4+ years of experience in Marketing Data platform, in an agency, industry or consulting organization or any other offshore-onshore coordinated work

• Good knowledge of SQL, HTML, CSS, JavaScript, APIz

• Effective verbal and written communication skills. Collaborate with clients - both in offshore and onshore models - to define current state maps (blueprinting), transformation strategy and execution

Educational qualifications

• B.E./ B.Tech/ MBA from a reputed college is preferred