B2B Marketing Activities Coordinator

Our client is a manufacturing company building its marketing department.

A specialist to independently lead all of the company's marketing activities – from strategy, through execution, to enforcing results from external agencies. This is a role for someone who doesn't need a marketing department around them to deliver results.

B2B Marketing Activities Coordinator
Słupsk

• Independent planning and execution of the company's marketing activities (online and offline)
• Supervision and settlement of external agencies for the effects of SEO, SEM and CPC campaigns – verification of reports, budget control, enforcement of KPIs
• Analysis of campaign results (Google Analytics 4, Google Ads, Search Console) and recommendation of changes
• Development of the website and content (cooperation with contractors, briefing, acceptance of works)
• Preparation of marketing and sales materials (catalogs, offers, trade show materials)
• Conducting company communication in digital channels (LinkedIn, website, newsletter)
• Support for the sales department in generating and qualifying leads
• Reporting the effects of marketing activities to management

• Min. 3 years of experience in B2B marketing, including independent project management
• Practical knowledge of tools: Google Analytics 4, Google Ads, Search Console – at a level that allows verification of whether the agency is doing its job
• Experience in cooperation with SEO/SEM agencies on the client's side – ability to read reports and ask difficult questions
• Ability to work with a marketing budget and settle expenses with results
• Independence, good work organization, focus on measurable results

• Openness to financial expectations
• Very high independence
• Hybrid work arrangement after the onboarding period
• All necessary tools
• Interesting nature of work