LG Electronics Mexico
1 month ago
KAM - White Goods (Liverpool)
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Company information
- Company
- LG Electronics Mexico
- Location
- México, Morelos, Tlalnepantla Mexico
- Posted
- 1 month ago
Job description
Key Account Manager – White Goods (Liverpool Account)
Develop and execute the commercial strategy for the Liverpool account to maximize sales, profitability, market share, and brand positioning within the White Goods category, strengthening the commercial relationship with key buyers and ensuring flawless execution in physical stores and digital channels.
Main Responsibilities
Account Commercial Management
- Comprehensively manage the commercial relationship with Liverpool.
- Develop strategies to achieve and exceed sell-in and sell-out objectives.
- Lead annual, quarterly commercial negotiations, and special promotions.
- Manage commercial agreements, rebates, marketing investments, and account profitability.
- Develop Joint Business Plans (JBP).
Sales Planning and Analysis
- Monitor KPIs for sales, margin, inventory, and market share.
- Analyze market trends, competition, and consumer behavior.
- Manage sales forecasts and demand plans in coordination with SCM.
- Identify growth opportunities by category and region.
White Goods Category Management
- Refrigeration.
- Laundry.
- Cooking.
- Air Conditioning.
Commercial Execution
- Ensure correct product assortment and availability.
- Track inventory and stock coverage.
- Coordinate new product launches.
- Oversee the correct implementation of promotions and displays.
Mandatory
- 5 or more years of experience in KAM positions.
- Proven experience managing the Liverpool account.
- Experience in the industry of:
- White Goods.
- Consumer Electronics.
- Home Appliances.
- Consumer Technology.
Desirable
- Experience managing additional department store accounts:
- Palacio de Hierro.
- Sears.
- Coppel.
- Suburbia.
Required skills
- consumer electronics
- cooking
- laundry
- growth opportunities
- kpis
- negotiations
- refrigeration
- promotions
- inventory
- market trends
- profitability
- sales analysis
- demand planning
- commercial execution
- competition analysis
- white goods
- key account manager
- air conditioning
- scm
- brand positioning
- consumer behavior
- liverpool
- sales strategy
- market share
- sales planning
- digital channels
- commercial agreements
- product availability
- displays
- home appliances
- rebates
- margin
- kam
- sell-out
- sales forecast
- new product launches
- product assortment
- sell-in
- marketing investments
- commercial relationship
- coppel
- physical stores
- joint business plan
- sears
- suburbia
- consumer technology
- key buyers
- stock coverage
- promotions implementation
- department store accounts
- palacio de hierro
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