(Junior) Performance Marketing Specialist (m/f/d)

Mainz or Hamburg / Remote (Hybrid) | Full-time or Part-time

Who we are

At Löwenzahn Organics, we have a clear mission: We are rethinking the baby food market. We speak plainly, we de-taboo topics that are usually skirted around, and we create radical transparency. With us, there is no marketing blabla, but real facts and honest support for parents. We are modern, science-based, and passionate about what we do.

Your Mission

You bring our products to where parents are looking for and discovering them – and you ensure that every euro spent has a measurable impact. You manage our paid channels with a focus on performance, understand numbers as a tool for better decisions, and work closely with content, design, and product.

• Campaign Management: You plan, build, and optimize campaigns with a focus on Google Ads, Meta Paid, and TikTok Ads. In the future, other channels will be added, such as Pinterest Ads.

• Product Feeds: You maintain and optimize product feeds for the respective channels.

• Testing & Optimization: You develop hypotheses, test creatives, target audiences, and bidding strategies, and derive concrete measures from them.

• Creative Briefings: You provide clear briefs for ad creatives and videos and work closely with content and design.

• Reporting & Analysis: You analyze performance data, build dashboards, and report transparently on ROAS, contribution margin, and other relevant KPIs.

• AI as a Smart Co-Pilot: You use tools like Gemini, Claude, Langdock, or ChatGPT to accelerate analyses, text variations, and workflows.

This is You

• You have experience in Performance Marketing: You have at least 2 years of practical experience with paid social and search campaigns, ideally in e-commerce.

• You know the channels: You have independently managed campaigns in Google Ads and at least one of the channels Meta Ads or TikTok Ads. Experience with Pinterest Ads is a plus.

• You think in numbers: You enjoy analyzing performance data, recognizing patterns, and deriving measures from them. Confident handling of GA4 and tracking (Pixel, Conversion API, Consent) provides the basis for this.

• You have a feel for creation: You understand what stops ads in the feed and have an eye for creatives and video formats.

• AI Expertise: You confidently and responsibly use current AI workflows for text, analysis, and creative production.

• Self-starter: You work independently, proactively contribute your own ideas, and are excited about the dynamics of a young, rapidly growing, internationally active company.

• Fluent in German and English, both spoken and written.

Why Löwenzahn Organics?

• Real Impact: You help shape a brand that truly makes a difference in the market and offers an alternative to large multinational corporations.

• Hybrid Model: We meet twice a week in our office in Mainz am Zollhafen for exchange. The rest of the week, you work flexibly from home.

• Full-time or Part-time: We adapt the model to your life. We are family-friendly.

• Flat Hierarchies: We communicate directly and openly, just as we do externally.

Sounds like your dream job?

Then send us your application! We want to see how you tick. Feel free to include some work samples or case studies, such as campaign results or testing concepts. We look forward to hearing from you!

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