Junior Marketing Manager

The Junior Marketing Manager supports achieving measurable marketing results. He sets up marketing strategies, creates content, analyzes campaigns, and ensures consistent brand communication. The goal is to increase visibility, generate leads, and support marketing processes effectively.

Aufgaben

1. Regular Content for Social Media create & publish

• Lives up to weekly at least 3 Social-Media-Posts (e.g. carousel, images or short texts) per customer.
• Inhaltes are CI-compliant, thematically relevant and timely delivered.

2. Performance-Marketing-Campaigns prepare & execute (under guidance)

• Creates for each campaign:

• 2 Video-Reels (1x Direct-Response, 1x Top-of-Funnel)

• 2 Image Ads

• 2 passive Ads

• All ad content (Copy + Visual-Vorschläge + Hook-Ideen) will be delivered in close coordination.
• Kampagnen werden technisch aufgesetzt (Formulare, Tracking, Verknüpfung mit Lead-Tabellen).

3. Tracking & Reporting ensure

• Führt ein genaues Tracking pro Kampagne:
• Anzahl Leads per Week
• Qualifizierungsquote
• Anzahl der gebuchten Vorstellungsgespräche
• Anzahl der daraus entstandenen Einstellungen
• Holt sich die Zahlen aktiv vom Tele-Recruiter und pflegt sie in die Tabelle ein.

4. Continuous Learning & Feedback

• Develops itself in the area of Performance Marketing (campaign setup, copywriting, ads) and Content Marketing continuously further.
• Brings regular own Ideas for content, formats and campaigns into play.

5. Collaboration & Feedback

• Works structured, reliable and is ready to implement feedback quickly.
• Reports once per project for questions, after the briefing is clear.

Explanation of orientation:

• Content-Marketing: Focus on continuous content output for reach & branding.
• Performance-Marketing: Building an understanding of funnels, copywriting and campaign setup.

Qualification

1. Techincal Competence (Execution of Ads)

• Can set up Bild-Ads with templates, incorporating hooks, value points and clear call-to-actions.
• Can write own Ad Copies that pique curiosity, grab the customer's attention and move them to action.

2. Copywriting Mastery

• Linguistic Feeling: Masters language precisely and error-free (grammar, style, tone).
• Sales Psychology: Knows how to create attention, build trust and lead to a click.
• Can put themselves in target groups' shoes (perspective shift).

3. Analytical Thinking & Conversion Optimization

• Analyses the performance of ads (CTR, conversion, leads).
• Learns from What works? Which headlines/text modules convert?
• Optimizes texts, visuals and formulations continuously.

4. Self-Reliance & Responsibility

• Eigenständiges Arbeiten: Does not ask for every small step, but researches, tries and solves problems independently.
• Ownership: Takes responsibility for results, not just tasks. (Impact matters, not just output.)
• Can set priorities itself and decides with healthy common sense.

5. Kreativität & Struktur

• Brings new ideas for hooks, image ideas and campaign approaches.
• Structures work so that deadlines and quality are met.

Benefits

• Fast Skill Development: You learn marketing, copywriting and content creation directly from practice with clear structures and regular feedback loops.

• High Responsibility from Day 1: You set up real campaigns, influence measurable results and see the impact of your work immediately.

• Working with modern Tools & KI-Technologies: Access to current marketing, automation and tracking tools as well as AI systems for content and ad creation.

• Clear Processes & Professional Guidance: You work in an environment with structured workflows, simple briefings and a culture that fosters independence.

• Youthful, Ambitious Team: Collaboration with people who think quickly, work cleanly and live high standards.

• Real Customer Influence: Your work improves visibility, lead quality and campaign performance for our customers – measurable and transparent.

• Mission: Content- und Performance-Marketing operativ umsetzen, um Reichweite und qualifizierte Leads zu steigern.

• Outcomes: 3 Posts/Week/Customer, Campaign Setup (Reels, Build Ads, passive Ads), clean Tracking (Leads, Dates, Appointments), Reporting, timely delivery.

• Kompetenzen: Marketing-Basiswissen, Copywriting, Tracking, Kreativität, Lernbereitschaft, Selbstorganisation.