(Junior) Manager Marketing (m/f/d) – RETAIL NXT Conference

(Junior) Manager Marketing (m/f/d) – RETAIL NXT Conference

About RETAIL NXT
RETAIL NXT is one of the relevant platforms for retail, technology, and digitalization in the German-speaking region.
We bring together decision-makers from retail, consumer brands, technology, and innovation, creating a space where the future of retail is discussed, networked, and further developed.
RETAIL NXT has grown significantly in recent years. With this growth, the demands on our B2B communication, digital customer engagement, and the systematic development of our marketing activities are also increasing.
For this next phase of development, we are looking for an individual who will actively shape our B2B marketing, further develop CRM and email marketing, drive our social media and content activities, and contribute to acquiring new customers, retaining existing customers, and sustainably strengthening RETAIL NXT's visibility through data-driven measures.

What you will achieve with us

• You will define, implement, and further develop our email marketing and CRM campaigns, including automations, and conduct A/B tests to acquire new customers and retain existing customers.
• You will analyze and segment data to create personalized customer experiences, and find the right approach and ideal setting for each channel.
• You will explore new communication channels such as messengers, push notifications, or SMS to reach contacts effectively.
• You will create and publish target group-specific content for our social media channels, develop diverse formats, and be responsible for editorial planning.
• You will develop relevant content and PR topics, write blog and specialist articles, advertorials, and press releases, and develop podcast formats that you will strategically distribute through relevant media and communication channels.
• You will identify new trends, channels, and formats, test innovative approaches, and further develop successful measures.
• You will analyze the performance of your measures using relevant KPIs, create reports, and derive concrete recommendations for action.

What you bring

• You have a completed university degree in Marketing, (Digital) Communication, Business Administration, or a comparable field of study and possess at least three years of professional experience in B2B marketing, ideally with a focus on CRM, email marketing, and social media.
• You have sound experience in planning, managing, and implementing marketing measures and are proficient in using CRM and marketing automation tools.
• You are experienced in creating and optimizing emails, newsletters, and automated email sequences, as well as in segmentation and target group-specific communication.
• You work data-driven and analytically, are proficient in using KPIs and A/B tests, and derive concrete optimization measures from them.
• At the same time, you have a creative flair for target group-appropriate content and experience in developing and implementing content formats for social media, PR, and digital channels – ideally also in the area of podcasts.
• You are a strong communicator, team-oriented, and proactive, have a strong hands-on mentality, and enjoy picking up and developing new channels, formats, and trends.
• Excellent German and English language skills, both written and spoken, complete your profile.

What we offer you

• A responsible marketing role with direct influence on our B2B communication and ample room for your own ideas
• Insights into all central areas of RETAIL NXT
• The opportunity to actively shape a growing format in the field of retail, technology, and digitalization
• Plenty of scope for initiative and short decision-making processes
• A dynamic environment with high visibility and relevant contacts in retail, technology, and innovation
• The chance to grow quickly both professionally and personally
• A motivated team with high standards and a strong desire to shape things

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