Junior Growth Data Analyst (m/f/d)

Shape the future of a successful health tech company as a Junior Growth Data Analyst (m/f/d)

Pflegecampus is the market leader for digital training and quality management solutions in the healthcare and social services sector. Over 10,000 institutions already work with our platform, and more than 350,000 people learn with it regularly.

At Pflegecampus, it's about more than reach and click numbers. We create growth with substance – data-driven, measurable and with a real influence on business success. For this, we are looking for a Junior Growth Data Analyst (m/f/d) who structures and analyzes our marketing, product and usage data and derives concrete improvements from it – and, together with our content team, develops impactful campaigns.

Tasks

Marketing & Funnel Analytics

• Building and developing our web tracking
• Analysis of our marketing and conversion funnels
• Attribution of leads and customers to marketing channels
• Identification of growth potential in the website funnel

Product Analytics

• Introduction of event tracking within our software
• Analysis of the use of our features
• Support of the product team with data-based insights

Conversion & Growth

• Analysis of landing pages and user behavior
• Development of hypotheses to improve conversion
• Support with experiments and A/B tests

Performance Marketing

• Analysis and optimization of our SEA campaigns
• Collaboration with our existing agency
• Prospectively independent management of our Google Ads campaigns

Reporting & Data Structure

• Building central dashboards for marketing and product
• Definition and monitoring of important KPIs
• Support of data-based decisions in the company

Qualification

• Experience in the field of Marketing Analytics, Growth Analytics or Data Analysis
• Very good analytical skills
• Experience with web analytics tools (e.g. GA4, Amplitude, Posthog or similar)
• Experience with data analysis (e.g. SQL, Python or similar tools)
• Understanding of digital marketing channels (SEO, SEA, Conversion Funnels)
• Interest in data-driven product and company growth

Benefits

• An established and profitable HealthTech SaaS company with over 10,000 customers in the healthcare and social services sector
• Marketing with real impact: large database, measurable funnels and decisions based on real KPIs
• Responsibility from the start – with direct collaboration with management, product, sales and content
• Short decision-making paths and plenty of room to implement your own ideas
• Remote option or hybrid working – as it suits you and your everyday life

Sounds like you?

Then we look forward to your application including your CV. 🚀

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