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Junior CRM Manager (m/w/d) E-Commerce
Job description
You want to really move something in CRM, instead of just processing campaigns? You have a good sense for target groups, love data-driven marketing, and want to actively participate in how we communicate with our customers and grow? As Junior CRM Manager, you will quickly take on responsibility and shape our communication along the entire customer journey actively.
Tasks
- You manage and maintain our CRM system in daily business and ensure clean, structured data
- Planning, creation, and optimization of newsletters as well as automated campaigns along the customer journey
- Marketing automation with email flows (e.g. welcome tracks, reactivation, post-purchase)
- Evaluation of relevant KPIs (open rate, CTR, conversion) and implementation of A/B tests for continuous optimization
- Development and maintenance of segments for personalized customer communication
- Participation in measures to bind customers, loyalty, and optimize the customer journey
Qualification
- First practical experience in CRM, email marketing or e-commerce (e.g. through internships, work student activities or training)
- Interest in data-driven marketing and customer lifecycle management
- Sense for target group-oriented communication and good text understanding
- Familiarity with CRM tools or email marketing platforms is an advantage
- Analytical thinking and fun improving campaigns based on numbers
- Structured, independent working style and high willingness to learn
- Very good German language skills in writing and speaking
- Optional: Reference to horses or interest in equestrian sports is a plus, but not a must
Benefits
- Much design freedom: Your ideas have direct influence on our customer communication
- Fast development: You take on responsibility early and can develop professionally very strongly
- Flexible working style: Remote or in the office in Neuss โ whatever suits you best
- Modern tools & work environment: We work data-driven, efficient, and with the right systems
- Flat hierarchies: Short decision-making paths and direct exchange within the team
- Employee discounts & benefits: Benefit from attractive conditions around our products
- A growing e-commerce company: Become part of an ambitious team with a clear vision
Want to really move something in CRM? Then apply with us! We usually respond quickly and conduct a first selection by phone. So you can get to know us directly and clarify open questions. We look forward to your application**!** ๐
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Company information
- Company
- Alpurial GmbH
- Location
-
Neuss
Germany - Posted
- 3 months ago
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