Junior CRM Manager

Job Description Plan, execute, and monitor CRM campaigns across email, SMS, push notifications, and in-app messaging Utilize gambling-specific CRM platforms to manage player lifecycles and automate retention workflows Collaborate with content, product, and design teams to deliver timely and engaging campaigns Analyze campaign performance and player data to optimize targeting strategies and customer journeys Support A/B testing and segmentation initiatives to enhance campaign effectiveness Assist in developing and maintaining CRM processes and procedures to ensure compliance with regulatory requirements and internal policies Keywords: [CRM, email, SMS, push notifications, in-app messaging, gambling, player lifecycles, retention workflows, content, product, design, A/B testing, segmentation, campaign effectiveness, CRM processes, regulatory requirements, internal policies]