(Junior) CRM Manager (m/f/d)

YOUR MISSION

Fancy rethinking nutrition? At yfood, we've been making good food fit for everyday life since 2017 – balanced, practical, and really delicious. With our products, we have created our own category: Smart Food. Active throughout Europe, growing rapidly, and always on the lookout for new ideas. If you want to be part of a dynamic team that is revolutionizing the food industry, then yfood is the right place for you.

Your tasks as a CRM Manager

To strengthen our CRM team, we are looking for a (Junior) CRM Manager for a limited period (initially for 2 years) to operationally shape our customer communication across all markets. The focus is on implementing our CRM campaigns and continuously developing our retention and loyalty measures.

• Conception, creation, and dispatch of CRM campaigns with a focus on email marketing in our CRM tool Emarsys
• Development of target group-specific and compelling copy for newsletters, email flows, and campaigns around Food & Nutrition
• Analysis and reporting of campaign performance based on relevant KPIs such as open, click, and conversion rates, as well as derivation of concrete optimization measures
• Execution and evaluation of A/B tests for the continuous development of copy, subject lines, and customer journeys
• Use of AI tools to optimize and make existing processes more efficient
• Close collaboration with graphic design, content, and the webshop team
• Creation of SEO-optimized texts, for example for landing pages, taking into account relevant keywords

WHAT MAKES YOU STAND OUT

Your qualifications as a CRM Manager

• Approx. 1-3 years of professional experience as well as initial knowledge in online marketing, especially in email marketing
• Basic knowledge in SEO
• Strong copywriting skills and a good sense for target group-specific communication, ideally with experience in the Food & Nutrition sector or comparable consumer goods or lifestyle topics
• Initial experience with a CRM tool such as Emarsys, Klaviyo, Salesforce Marketing Cloud, or Braze – Emarsys experience is an advantage, but not a must
• Good analytical understanding and confident handling of relevant campaign KPIs
• Hands-on mentality as well as an independent, structured, and careful way of working – even with multiple parallel projects
• Creativity and a good sense for brand and tonality
• Open, communicative personality and enjoyment of teamwork
• Initiative and a desire to drive topics forward independently
• Fluent German (C2) and English (C1) skills

WHAT DRIVES US

We are a bit different – and that's exactly what makes us who we are

• Passion – We are passionate about what we do. Full of energy, full of optimism, always hungry for more.
• Responsibility – For us, this means: Standing up for each other, taking responsibility, and giving our all when it counts.
• Professionalism – We take our work seriously – but not ourselves too seriously. We are open, direct, and always on equal footing. No bullshit, no ego. Only team.
• Innovation – We prefer to think "Why not?" instead of "It's always been done this way." We love new ideas, unconventional paths – and never stand still.

(WH)yfood?

What we offer you: Our Benefits

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood is growing internationally: Although Germany is our "Home Base", we have created a dynamic and diverse environment with our international markets where many exciting topics await you.
• Agility is important to us. Therefore, we work in a hybrid work model and offer you the opportunity to work from EU countries with Workation.
• Vacation is important. Therefore, you will receive 30 days of paid vacation per year with us.
• yfood keeps you fit. With a subsidized membership at EGYM-Wellpass, you can do something good for yourself for only 29€ per month. In addition, we offer workshops and activities (e.g., Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood.
• Doing good together. With our yforgood Day, you receive a paid day per year to support a social, charitable, or ecological initiative together with your team.
• Get around. We contribute 30€ to your public transport ticket and offer you the opportunity to lease a bicycle at a discount through JobRad.
• Train your taste buds. Anyone who wants to can be part of our Sensory Team. So try new products, varieties, or tastes before anyone else. Otherwise, there is as much yfood as you can carry, of course, for free for you.
• As a startup, you often have to deal with clichés. But some of them are true. Therefore, we also have a fruit basket, your free caffeine kick, or still water, of course.
• Come as you are. Whether in a suit or a unicorn onesie. We don't have a dress code.

CONTACT

Katharina Bauer
Senior Talent Acquisition Manager

Equal Opportunity for All
yfood stands for equal opportunity for all. We welcome and celebrate diversity and are committed to creating an inclusive work environment for all employees. We are open to all individuals, regardless of age, skin color, origin, ethnicity, religion, gender, sexual orientation, gender identity and/or expression, marital status, or other legally protected characteristics.
We expressly welcome applications from people with severe disabilities.

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