(Junior) Creative Strategist*in (m/w/d)

Our Mission at HEY HOLY: Elevate the health of dogs through nutrition to a new level. Instead of One-Size-Fits-All, we set out to develop race-specific, functional feed developed with veterinarians and aimed at enabling every dog to live a long and healthy life.

What started as an idea in 2022 is today a strongly growing DTC subscription model with over 20,000 dogs served. Our 25-person team aims to grow to over 35 by the end of 2026 – now is the perfect time to join.

Our claim does not stop at the product and also not at the Creative – we think the entire Journey: from the first Hook to Conversion in the Shop. Creative Strategy is not a Nice-to-Have, but the foundation to really reach our target groups.

And that's where you come in: You understand not just numbers, but people – their lifestyles, motivations, emotions, and purchasing decisions. You recognize patterns, test hypotheses, and develop new ideas and approaches. For customer journeys that don't just convince, but are also measurable and successful.

You want to develop ideas, but see real impact – data-based, customer-centric, and with Creative Excellence? Then let's talk.

Aufgaben

• You develop performance-oriented Creative concepts for Meta Paid Advertising and TikTok - from the first Hook over engaging scripts to the strategic selection of suitable Creator*innen.
• You accompany the production of performance-relevant Paid-Creatives (Video, Graphics & UGC) and ensure mark-conform, testable Assets that convince customers.
• You understand and analyze our target groups comprehensively and deeply – using existing qualitative and quantitative insights and supplementing them as needed with your own research or in collaboration with other teams (e.g. Product, Customer Research).
• You develop and optimize conversion-strong Copy along the entire customer Journey from Ads & Landing Pages to Product Pages and relevant Microcopy in the Shop.
• You own our Testing Roadmap, which you continuously prioritize and align with channel responsible persons based on potential impact and feasibility.
• You use targeted Advertising and Consumer Psychology as well as the principles of Direct-Response Marketing, to shape all steps of the funnel emotionally and persuasively.
• You document results structured and build a comprehensive Learning Database, which serves as the basis for your constant optimization of the Roadmap, tests, and results.

Qualifikation

• Experience: You have at least 2 years of experience in a comparable role in a performance-oriented environment, ideally in DTC or E-Commerce with strong Direct-Response focus (Agency or Inhouse).
• Psiology & Paid Performance: You combine Advertising and Consumer Psychology with platform understanding and know how to set Creative, Messaging, and Conversion in Paid setups performance-effectively.
• Analytically creative Allrounder: You connect Performance KPIs with strong target group understanding and translate insights consistently into new Creative ideas and optimizations for your Roadmap.
• Structured, proactive & implementation-strong: You work structured, precise, and fast – with high self-expectation of your results as well as detail orientation when necessary.
• Project- and Stakeholder Management: You have experience in setting up and executing cross-functional projects, are communicative, and enjoy taking all stakeholders proactively along, solving problems, and ensuring progress.
• (Dog)-Customer Obsession: You know the lifestyle of dog owners in and out or have fun diving deeper into their needs, decision-making processes, and purchase hurdles.

Benefits

💡Much responsibility and design freedom: You get real ownership space – and the chance to shape your role actively with your input and tempo.

📈Fast development possible: Whoever gives gas at our company grows with – in responsibility, competence, and perspective.

💬 Open and honest communication: We live direct exchange, give clear feedback, and look forward to your input.

⏰ Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you are most productive.

📚 Individual training budget: We invest in your personal and professional development – because your growth is also our growth.

🎟️ Access to Corporate Benefits and Wellpass: So that you can also treat yourself well outside of work.

🐶 Free HEY HOLY dog food: Because happy dogs are just as important as happy people!

We value Diversity! 🌈

We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, who they love or what they believe.

What counts for us are your skills – and your willingness to not only grow yourself but also support others in their development. Because only together are we really strong! 🫶

Our mission is clear: We want to grow to enable as many dogs as possible a better life. For that, we need people with different experiences, views, and strengths. Because we are convinced that teams with diverse, complementary skills are the most successful 💡🚀

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