autoscout24
2 months ago
Junior Content Marketing & SEO Manager (m/f/d) - Italian Market - Fixed Term for 2 Years
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Company information
- Company
- autoscout24
- Location
- Germany
- Posted
- 2 months ago
Job description
As part of our global Content Marketing team, you will develop high-quality, user-centric content around used cars and mobility. You will be responsible for content strategies for the Italian market, optimize content for classic search results as well as for AI-generated answers, and work closely with Product, Brand, Demand Generation, and external partners.
Your Tasks:
- Research, analysis, and quality management of automotive and mobility content in the Italian language
- Planning, coordination, and briefing of relevant content for the Italian AutoScout24 platform
- Creation, optimization, and updating of SEO-relevant website content, considering user intent, brand guidelines, and content quality standards
- Conducting keyword, topic, and competitor analyses to identify content gaps and organic growth potentials
- Improving the relevance, structure, internal linking, and user-friendliness of existing content
- Monitoring and analyzing organic performance as well as deriving concrete optimization measures
- Support with technical SEO analyses and audits, for example on indexing, crawling, duplicate content, page speed, and structured data
- Identifying, documenting, and prioritizing technical SEO issues and optimization opportunities in close cooperation with SEO, Product, and Tech teams
- Optimizing content for AI Visibility and modern search systems, including Google AI Overviews, ChatGPT, and other generative search and answer platforms
- Monitoring AutoScout24's visibility in classic search results and AI-based search platforms, as well as observing relevant competitors
- Managing external agencies and service providers, including briefing, prioritization, quality control, feedback, and tracking of deliverables
What you bring:
- Relevant professional experience in SEO and/or Content Marketing
- Strong analytical skills and experience in using SEO and Analytics tools, such as Google Search Console, Google Analytics, Semrush, and Ryte, or comparable tools
- Structured way of working and good organizational and project management skills
- Ability to effectively communicate ideas, feedback, and current SEO trends to various stakeholders, from team members to management
- High willingness to share ideas with colleagues and to be inspired by the team
- Excellent Italian language skills as well as fluent English
AutoScout24 offers benefits that support independent and effective work – including a hybrid work model, flexible working hours, up to 30 days of vacation, and modern office spaces. Our goal is an inspiring work atmosphere where you can unfold your potential.
With over 50 nationalities, we foster a diverse and inclusive work environment where everyone feels welcome and valued. We support you with the right tools, training, and development opportunities.
Required skills
- brand
- teamwork
- english
- communication
- quality control
- automotive
- project management
- analysis
- analytical skills
- coordination
- ai
- audits
- planning
- quality management
- vacation
- analytics tools
- google analytics
- feedback
- performance monitoring
- research
- prioritization
- italian
- flexible working hours
- diversity
- seo
- professional experience
- product
- optimization measures
- demand generation
- brand guidelines
- chatgpt
- page speed
- content marketing
- technical seo
- google search console
- semrush
- structured data
- mobility
- office spaces
- search engine optimization
- content strategy
- competitor analysis
- hybrid work model
- service providers
- organic growth
- inclusivity
- problem identification
- seo tools
- indexing
- agencies
- used cars
- internal linking
- keyword analysis
- briefing
- deliverables
- italian market
- website content
- search systems
- google ai overviews
- crawling
- work atmosphere
- ai visibility
- content gaps
- user friendliness
- user intent
- generative search
- search results
- ryte
- topic analysis
- duplicate content
- answer platforms
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