Jr Brand Strategist

At dentsu, we are looking for a Jr Brand Strategist who will be responsible for collaborating with the strategic vision for brands, applying analytical thinking and integrating different planning areas. Their objective is to facilitate information and interaction for differentiated proposals that generate added value for clients and contribute to business results growth.

Key responsibilities:

• Understand and consistently deploy our different strategic processes, from understanding the context, people, to the impact of the communication proposals we generate for our clients on their brand and business building results.
• Detect new innovation and planning opportunities with each of the clients and/or teams.
• Participate in crafting and research for new business projects, emphasizing the correct integration of different planning areas.
• Follow up, provide continuity, and resolve internal processes involving the research & strategy area.

Minimum requirements:

• 1 to 2 years of experience in a similar role.
• Knowledge of basic concepts for media/communication planning (funnel, 360° campaign, target, audience, campaign journey).
• Capacity for analysis, reading, and interpretation of data to identify insights and media/brand/business opportunities.
• Storytelling and executive presentation crafting skills (content synthesis and visual clarity).
• Desirable: GWI, Social Listening Tools, ComScore, Syndicated studies such as Euromonitor/eMarketer.

Additional:

• Work location: Insurgentes Sur, CDMX.
• Hybrid scheme.
• 100% payroll contract + PSL