Internship / Stage Media & Digital Marketing

As a DTC & Digital Marketing Intern at Jacobs Douwe Egberts Peet's you will join a team of passionate digital savvy marketers working in a matrix organization (local, global, agencies ...) on one of our most iconic brand: L'OR. You'll work on exciting innovations and communication plans and other big projects throughout your internships. You’ll also support the media team in managing different types of media campaigns (Meta, LinkedIn, Google Ads …) and play a role in optimising our lead generation and webshop campaigns aimed at both prospects and customers.

Your main responsibilities:

1. Media & Digital Campaigns

• Manage brand campaigns from briefing to launch, including content creation and publishing on social media.
• Develop communication assets for Direct-to-Consumer (DTC) channels.
• Monitor and implement promotional plans, analyzing their effectiveness.

2. Website & Content Management

• Develop and deliver online materials (newsletters, website content) for JDE Out Of Home.
• Manage CMS and ensure up-to-date content on websites and e-shops.
• Contribute to website improvement through regular analyses.

3. Lead Generation & Performance Marketing

• Optimize campaigns for the JDE Out Of Home & L'OR online boutique.
• Provide support in analyses, recommendations, and translations for webshop campaigns.

4. Product Innovations & Sales Support

• Support the launch of new coffee products and machines.
• Oversee daily monitoring and optimization of the Belgian L'OR online boutique.
• Provide communication materials for L'OR & Senseo coffee machines and Away From Home business.
• Develop CRM communications and collaborate with global teams and agencies.