SKALAR – We are building the digital tax firm of the future

Radically simple. Fully digital. 100% client-focused.

We are rethinking tax consulting completely: simpler, faster, and more transparent for both clients and the firm's team.

Where other firms struggle with manual processes, long waiting times, and intransparent communication, we are building a completely new experience – digital, proactive, AI-supported. With automated processes in the background and digital interfaces to the client, repetitive tasks largely run on their own – giving you time for what truly matters: demanding consulting, special cases, and strategic client questions.

The difference to other "digital firms": Over half of our team are software developers. You will directly shape what they build – and thus, how AI-supported tax consulting will look in this industry. Your tax knowledge shapes the product, not just its application.

We are an experienced founding team of tax advisors, digital entrepreneurs, and software developers with an exit track record of €140 million. Together with you, we want to build one of Germany's leading firms.

Your temporary role

As Interim Marketing Manager, you will take over the central marketing function at Skalar for 3-6 months – from Brand to Content to Performance. You will bridge a vacancy, maintain our go-to-market momentum, and hand over a cleanly set up, documented system at the end.

You will work in a close trio with our Co-Founder (Growth), our Founding Account Executive, and Automation Manager: The Growth Manager will provide you with data on funnel, CAC, and channel performance; the Founding AE will bring insights from sales calls about what moves clients. You will translate both into campaigns, content, and brand work that generate qualified pipeline – and close the loop back to the team.

The difference to a classic permanent position: You will get by with little onboarding, prioritize hard on impact within the available timeframe, and leave behind a handover-ready system instead of loose ends.

What you will do

Performance & Demand Gen

• Test various mid- & top-of-funnel ads

• Iterate on landing pages, lead magnets, and conversion funnels

• Manage and optimize paid campaigns (LinkedIn, Google, Meta) together with the Growth Manager

Operations & Momentum

• Continue ongoing campaigns, channels, and content calendars without friction

• Be the owner for marketing KPIs during the mandate period: MQL, CAC, Pipeline Contribution

• Prioritize new marketing channels with the greatest impact

Brand & Content

• Maintain the Skalar brand voice consistently across all channels (Website, LinkedIn, Owned Media, Events)

• Produce content formats that are taken seriously by medium-sized business owners and founders (Long-form, video snippets, case studies, newsletters)

• Sales Enablement in close collaboration with the Founding AE: Pitch Decks, One-Pagers, Battlecards

Handover & Structure

• Keep the marketing stack (CRM, Analytics, Automation) clean and documented

• Manage external partners (freelancers, agencies) as needed

• Build a handover-ready playbook and documented processes for the successor

What you bring

• 4-7 years of experience in B2B marketing, ideally in a startup, SaaS, or professional services environment

• Demonstrable success in both disciplines: Brand and content building, as well as performance marketing with budget responsibility

• Interim experience or demonstrable ability to deliver independently without extensive onboarding

• Hands-on mentality: You build a landing page yourself, launch a LinkedIn campaign, and think strategically at the same time

• Very good understanding of funnel metrics and data analysis

• Excellent command of the German language (fluent, ideally native); fluent English

• Available at short notice and ready for full-time presence in the Munich office

• Plus: Experience with Tax/Legal Tech, Fintech, or regulated industries

  Sound like you?