Instore Marketing Manager

Visual Strategy and Signage:

• Ensure uniformity and aesthetics of all internal and external communication materials (posters, facades, etc.).

• Develop clear, intuitive signage to facilitate the customer journey.

Creativity and Production Management:

• Manage the creation of commercial messages via automation (Pimalion/Web to Print) and in collaboration with graphic designers.

• Manage content for digital screens (digital signage) and Instore Radio.

Operational Logistics:

• Ensure the delivery of all marketing materials to all stores, with a focus on 100% quality distribution, deadlines, and budgets.

• Manage the definition and follow-up of the distribution of national and local folders.

Leadership and Collaboration:

• Lead, develop, and inspire the team according to the Carrefour leadership model.

• Serve as a central link and closely collaborate with internal (stores, marketing) and external partners (agencies, printers, procurement).

Optimization:

• Continuously identify synergies and process improvements to maximize efficiency and reduce costs.

Experience: Proven experience in operational marketing, preferably within a retail environment, with a strong focus on instore communication.

Leadership: Strong leadership capabilities with a focus on developing, motivating, and coaching teams, and promoting a feedback culture.

Skills:

• Excellent project and budget management skills.

• Strong negotiation skills (toward partners and suppliers).

• Analytical and result-oriented, with a constant focus on customer satisfaction and operational excellence.