Instore Marketing Manager

The Instore Marketing Manager is the strategic and operational leader responsible for creating, producing, and implementing all communication supports in our Carrefour stores. The objective is to ensure the visual identity of Carrefour, optimize the customer journey throughout the stores, and concretize the brand promise through consistent, effective, and high-quality marketing communications.

• Visual Strategy and Signposting :

  • Ensure uniformity and aesthetic appeal of all internal and external communication supports (posters, facades, etc.).

  • Develop a clear and intuitive signposting system to facilitate the customer journey.

• Creation and Production Management :

  • Manage the creation of commercial messages via automation (Pimalion/Web to Print) and in collaboration with graphic designers.

  • Manage content for digital signage and Instore Radio.

• Operational Logistics :

  • Supervise the delivery of all marketing materials to all stores, ensuring a quality distribution rate of 100%, respecting deadlines and budgets.

  • Manage the definition and tracking of national and local folder distributions.

• Leadership and Collaboration :

  • Lead, develop, and inspire the team in accordance with Carrefour's leadership model.

  • Serve as a central point of contact and collaborate closely with internal (stores, marketing) and external partners (agencies, printers, procurement).

• Optimization :

  • Identify synergies and process improvements continuously to maximize efficiency and reduce costs.
    
    

• Experience : Proven experience in operational marketing, preferably in a large-scale retail environment, with a strong focus on in-store communication (instore).

• Leadership : Solid leadership skills focused on team development, motivation, and coaching, as well as promoting a culture of feedback.

• Skills :

  • Excellent project management and budgeting skills.

  • Strong negotiation power (vis-à-vis partners and suppliers).

  • Analytical mindset and results-oriented, with a constant focus on customer satisfaction and operational excellence.

• Mindset : Proactive and innovative attitude, and an ambassador role for Carrefour's strategy.