Influencer & Social Media & PR-Manager (m/w/d)

ad publica is the agency for PR, Social Media, Influencer Relations and Online-Marketing. We orchestrate all disciplines with outstanding expertise and creativity. Driven by strong contents, trends and data we create strategies that earn visibility. So we create publicity where it counts – across all channels and disciplines.
As an owner-managed agency with a seat in Hamburg, we value personal contact. With our international network ECCO, we manage brands in the global context. Our clients include well-known global brands just as much as trendy niche brands.

To strengthen and for further growth of our agency, we are looking for an Influencer & Social Media & PR-Manager (m/w/d).

Aufgaben

Influencer/Creator Management

• Strategic build-up and maintenance of our influencer and creator marketing
• Research, approach, selection & management of suitable influencers and multipliers during the entire cooperation in the sense of an Always-On communication
• Conceptualization and/or implementation of influencer campaigns (Paid), including initial contact, coordination, contract and briefing process, sample delivery, content acceptance
• Accompaniment of social events and brand cooperations
• Accompaniment of content productions with creators
• Analysis of performance, creation of campaign reports including all relevant KPIs and derivation of optimizations
• Observation of market trends, relevant competitor activities and development of new ideas for influencer and social media marketing
• Self-managed leadership of projects with customer consulting in these fields
• Budget control

PR & Kommunikation

• Creation of texts (press releases, sweepstakes texts, advertorials)
• Creation of media monitoring reports, regular PR reports
• Participation in planning and implementation of PR events, press activations and product presentations
• Support in processing media inquiries as well as coordination of statements and information materials

Qualifikation

• A degree or comparable training and a completed internship/traineeship at an agency
• Mind. two-year experience in dealing with influencers, content marketing, social media and PR campaigns
• Affinity to trends and innovations, especially from the fields of lifestyle, food, beverages and living
• Contact to relevant opinion leaders or desire to establish such contacts, as well as a lively network
• Creativity combined with analytical skills
• Team spirit, resilience and flexibility
• A results-oriented work style
• Linguistic feeling and mastery of the net tone
• Familiarity with the English language in word and writing, as we have many international clients
• A confident appearance towards customers, partners and in pitches

Benefits

• Self-determined and versatile tasks in an innovative environment
• Eigenverantwortung und kreative Freiheiten – bei uns darf jeder mitgestalten
• Fascinating and varied projects and clients
• Good career prospects and further education opportunities
• A trusting and very open company culture and the best team!
• Work-Life-Balance through hybrid working (also possible from abroad), flexible working hours and sabbaticals, free space for further education & networking
• Monthly agency get-togethers and team evenings
• H2O-flat rate and coffee in barista quality – you'll also find vegan milk alternatives in the fridge!
• Job ticket allowance

We look forward to your application under specification of your salary expectations, the area you are interested in and your possible start date:

ad publica Public Relations GmbH
Karolina Krawiec
Poßmoorweg 1
22301 Hamburg
Tel.: 040–317 66 300
www.adpublica.com
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