Influencer Marketing Manager (m/f/d)

The most important thing

• Location: Berlin (hybrid)
• Employment: Full-time
• Team: Influencer Marketing
• Start: as soon as possible
• Working language: English (German: required, fluent)
• Salary band: Will be communicated before the first interview

Your Impact

As an Influencer Marketing Manager (m/f/d) at 7Mind, you ensure that our influencer campaigns measurably contribute to growth. You are responsible for the entire process, from creator selection, negotiation, and implementation to data-driven optimization. You also provide our Performance Marketing team with strong creator content for Partnership Ads and UGC Ads. Additionally, you manage selected creator co-creations.

You are part of a four-person Influencer Marketing team and work closely with Performance Marketing, Brand, Content, and Data. You report to the Lead Influencer Marketing.

7Mind is the best-known app for mindfulness and mental health in the German-speaking world. With your work, scientifically sound meditations reach even more people in everyday life through authentic voices.

Responsibilities

What you will achieve

• You plan, realize, and manage cross-platform influencer campaigns for 7Mind end-to-end, on Instagram, TikTok, YouTube, and in podcasts. This includes creator scouting and selection, briefing, content approval, and go-live.
• You negotiate terms, deliverables, and contracts with creators, managements, and agencies. You present yourself confidently and fairly while always keeping the business case in mind.
• You negotiate Partnership Ads and UGC Ads, including usage rights, terms, and approvals. You adapt the content in editing so that the Performance Marketing team can use it directly in paid campaigns.
• You analyze every campaign data-driven, e.g., by CAC, conversions, reach, and engagement, and make the results transparent to the team.
• From the data, you derive clear learnings. With these, you continuously optimize budget allocation, formats, timing, and creator mix, and strategically expand strong partnerships.
• You negotiate and manage selected influencer co-creations, e.g., joint meditations or courses, and optimize them for performance.
• You maintain sustainable relationships with creators and their managements and are their first point of contact at 7Mind.
• You work closely with Performance Marketing, Content, Brand, and Data and actively contribute your perspective to decisions.

Qualifications

What makes you stand out

Must-have

• 2–4 years of experience in influencer marketing, ideally in the B2C, app, or subscription environment
• Proven experience in independently planning, implementing, and evaluating performance-oriented influencer campaigns
• Experience with Partnership Ads (e.g., Meta, TikTok Spark Ads) and UGC Ads, including the negotiation of usage rights
• You enjoy negotiating. You conduct condition and contract discussions with confidence and achieve good results for both sides.
• Analytical mindset: You enjoy working with numbers and know the relevant KPIs such as CAC or conversions. You are proficient in Excel/Google Sheets, and you make your decisions based on data.
• Strong people skills and genuine enjoyment of relationship management
• Fluent German (min. C1) and very good English

Nice-to-have

• Initial experience with video editing tools (e.g., CapCut or comparable) for minor editing adjustments. We will teach you the rest.
• Initial experience with creator co-creations, creator products, or ambassador programs
• Basic understanding of Paid Social, e.g., Meta Ads Manager or Creative Testing
• Interest in mindfulness, mental health, or psychology
• Experience with dashboard or BI tools (e.g., Tableau) or tracking setups (codes, links)

Benefits

Success requires good energy. Therefore, we ensure the right framework conditions—physical, mental, and within the team:

• 🏖️ 30 vacation days per year + Christmas Eve & New Year's Eve as additional paid days off
• 🏠 Hybrid work model — 60% in the office, 40% from home, valid for all working hours
• 🌍 Up to 4 weeks Work from Abroad per year (for Berlin-based roles)
• 🏋️ Free Urban Sports Club M membership & access to Nilo Health for mental health and personal development
• 📱 Free access to 7Mind, Gymondo & Buddyfit — our own digital wellbeing products
• 🚲 €30 monthly mobility budget via Navit
• 📚 €1,000 annual further education budget + diverse opportunities for personal development
• 👨‍👩‍👧 Family-friendly benefits — childcare costs & paid sick days for children
• 🍎 Office classics — fruit & vegetable basket, muesli & yogurt (also vegan), drinks & snacks
• 🐶 Pet-friendly office — four-legged friends are welcome!

These benefits apply to full-time and part-time permanent positions. Working students and interns receive a proportional selection.

People who make a difference

7Mind is the best-known app for mindfulness and mental well-being in the German-speaking world. We offer scientifically sound meditations, courses, and audio impulses for mental health and personal development. As part of the 7NXT Health Group, we motivate millions of people to achieve more mindfulness and well-being.

What makes us special: We live what we teach. Trust, openness, and genuine mindfulness shape our collaboration every day, whether during lunch breaks or in team feedback.

Everyone counts

We celebrate differences – and we mean it.

At 7Mind, we focus on diversity, openness, and team spirit. Regardless of your gender identity, whether you have a disability, your neurotype, your origin, your beliefs, or your sexual orientation – you are welcome here.

You don't meet all the criteria? No problem. If you're eager to make mental health accessible to everyone with us, we look forward to receiving your application.

Do you need an accessible application process or have questions? Write to us – we will find a way.

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