Influencer Marketing

Company: Godrej Consumer Products Ltd.(Muuchstac) Location: Borivali East, Mumbai Work Mode: Work from Office Working Days: Monday to Saturday Timing: 9:30 AM to 6:30 PM Job Type: Full-time Prefered Location : Mumbai Western line About the Role We are hiring for multiple roles in the Influencer Marketing team across Content Creation, Scouting, Influencer Finalisation, Senior Content, and Influencer Marketing Management . The ideal candidate should have strong hands-on experience in influencer marketing with a proven track record of creating engaging content that drives brand awareness and conversions. Key responsibilities include: • Developing and executing influencer marketing strategies to achieve business objectives. • Building and maintaining relationships with influencers across various categories. • Conducting thorough research on influencers, their audience demographics, engagement rates, and content quality. • Collaborating with cross-functional teams to develop and implement influencer marketing campaigns that drive brand awareness and conversions. • Analyzing campaign performance and providing insights to optimize future campaigns. • Staying up-to-date with industry trends, best practices, and emerging platforms in the influencer marketing space. • Working closely with the content team to create high-quality content that resonates with target audiences. • Identifying opportunities for growth and developing strategies to increase brand visibility and engagement. • Maintaining accurate records of influencer relationships, campaign performance, and budget allocation. • Providing regular updates on campaign performance and insights to stakeholders. • Participating in brainstorming sessions and contributing ideas for new campaigns and content initiatives. • Developing and maintaining a deep understanding of the company's brand voice, tone, and messaging guidelines. • Ensuring all influencer marketing activities are compliant with company policies and industry regulations. Requirements: • Bachelor's degree in Marketing, Communications, or related field. • 3+ years of experience in influencer marketing, content creation, or a related field. • Strong understanding of social media platforms, including Facebook, Instagram, Twitter, TikTok, and YouTube. • Excellent written and verbal communication skills with the ability to craft compelling content that resonates with target audiences. • Ability to work independently and as part of a team to achieve shared goals. • Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions. • Proficiency in Microsoft Office, Google Suite, or other productivity software. • Familiarity with influencer marketing tools and platforms such as Asana, Trello, or Airtable. Benefits: • Competitive salary and benefits package. • Opportunities for professional growth and development within the company. • Collaborative and dynamic work environment. • Flexible working hours and remote work options. • Access to cutting-edge technology and tools. • Recognition and rewards for outstanding performance.