Influencer Marketing - Executive

We are seeking a dynamic and creative Influencer Marketing Executive with 2–3 years of hands-on experience in managing influencer collaborations, campaigns, and partnerships. The ideal candidate should have a strong understanding of influencer ecosystems across platforms (Instagram, YouTube, LinkedIn, etc.), excellent communication skills, and the ability to drive brand visibility and engagement through impactful influencer-led strategies.

• Identify, research, and onboard relevant influencers across categories to align with brand objectives.

• Plan, execute, and manage end-to-end influencer marketing campaigns.

• Coordinate with influencers for deliverables, timelines, and approvals.

• Negotiate contracts, deliverables, and budgets with influencers/agents.

• Track, analyze, and report campaign performance using KPIs (reach, engagement, conversions, ROI).

• Collaborate with internal teams (marketing, social media, content, and design) to integrate influencer activities into broader campaigns.

• Maintain strong relationships with influencers, agencies, and partners to ensure long-term collaborations.

• Stay updated on industry trends, competitor activities, and emerging influencers.

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2–3 years of proven experience in influencer marketing or digital marketing.

• Strong understanding of influencer platforms, social media trends, and digital content.

• Excellent negotiation, relationship-building, and communication skills.

• Proficiency in campaign tracking tools and basic analytics.

• Creative mindset with the ability to propose new ideas and innovative strategies.

• Strong organizational skills and ability to manage multiple campaigns simultaneously.

• Experience in managing budgets and ROI-focused campaigns.

• Existing influencer network in lifestyle, fashion, tech, travel, or other niches.

• Knowledge of paid promotions and amplification strategies.