Head of Story Telling

RedTile RedTile is an angel-funded consumer start-up in Bengaluru, founded by IISc engineers in mid-2024 (led by a multi-exit founder). We’ve built a potentially category-defining lifestyle foodtech platform at the intersection of food, wellbeing, and productivity. It’s targeted at well-off, busy urban singles who prioritise convenience and nutrition. The central tenet is that RedTile is “no thought cooking”. As of mid-Jan ‘26, the platform is ready for test marketing. The role We think telling stories about food can be a powerful way to connect with our audience and build brand loyalty. This role will lead the development of compelling narratives around our products and services, working closely with cross-functional teams to create engaging content that drives user acquisition and retention. Key responsibilities: • Develop and execute a content strategy that showcases RedTile’s unique value proposition and resonates with our target audience. • Collaborate with product, marketing, and creative teams to develop brand stories and messaging that aligns with the company’s overall vision. • Create high-quality, engaging content (written, visual, or video) that tells compelling stories about food, wellbeing, and productivity. • Work closely with influencers, bloggers, and other partners to amplify our brand message and reach new audiences. • Monitor and measure the effectiveness of content initiatives, using data-driven insights to inform future storytelling efforts. • Stay up-to-date with industry trends, consumer preferences, and competitor activity to continuously improve our content strategy. Requirements: • 5+ years of experience in content creation, marketing, or a related field. • Strong portfolio showcasing storytelling skills, including written, visual, or video content. • Excellent communication and collaboration skills, with the ability to work effectively across functions. • Ability to think creatively and develop innovative content ideas that drive engagement and conversion. • Strong understanding of consumer behavior, market trends, and competitor activity. • Bachelor’s degree in English, Journalism, Communications, or a related field. Benefits: • Opportunity to shape the narrative around RedTile’s brand and products. • Collaborative and dynamic work environment with a talented team. • Competitive salary and benefits package. • Professional development opportunities to enhance your skills and knowledge.