Head of Social Media & Creative (m/f/d) Full-time | Start: immediately | Office or Hybrid, Remote possible

NaschNatur did not grow through traditional advertising.

Our community was created because we understand social media differently: personal instead of promotional, relevant instead of interchangeable, and with content that people genuinely want to see, share, and forward.

Today, we reach several hundred thousand people with our Founder Brand around Andi – and social media is one of our most important growth channels.

For the next phase, we are therefore not looking for a classic Social Media Manager.
We are looking for someone who truly understands social media.

Someone who not only knows that a Reel needs a good hook, but understands why people stop at exactly this video – and scroll past the next one.
Who understands why a format works on Instagram and not on TikTok.
Who doesn't just adopt trends, but can assess the underlying mechanics and whether they fit NaschNatur.
And who, together with an existing content team, builds an even stronger content engine from a strong personal brand.

Responsibilities

Your Role

As Head of Social Media & Creative, you will take over the content and creative responsibility for our social media channels.
Together with Andi, you will develop the overarching content strategy and translate her thoughts, stories, products, and perspectives into content that functions natively on the platform.

At the same time, you will lead our content team and ensure that an idea doesn't just become any post, but really good NaschNatur content.
You are the person where the creative threads come together.

What you will be responsible for with us

• You will continuously develop our social media and content strategy.
• You understand Instagram and TikTok as different platforms and develop content accordingly, natively for each platform.
• You will identify new formats, mechanics, and changes on the platforms early on and translate them for NaschNatur.
• Together with Andi, you will develop strong content ideas, hooks, storylines, and formats.
• You will lead our existing content team technically and organizationally.
• You will brief creators, video, photo, and design teams so that a strong execution emerges from an idea.
• You will take over creative review cycles and provide concrete, actionable feedback.
• You will ensure that content meets our quality standards before publication.
• You will analyze our performance not only based on numbers, but derive from it why something worked and what we can learn from it for the next content.
• You will develop successful formats further, instead of constantly starting from scratch.
• You will ensure that learnings, guidelines, and processes are communicated to the team and actually applied.
• You will further develop the content team professionally and elevate the creative level of the entire team in the long term.

**What you explicitly are NOT
**
You are not the person who simply manages an editorial calendar.
You are also not just the person who assigns tasks and moderates meetings.
And we are not looking for someone who produces content according to a fixed scheme and believes that "Hook + Added Value + CTA" automatically results in good social content.
We are looking for someone with real Creative Judgment.
You should look at content and have a well-founded opinion on why it works or doesn't work.

Qualifications

**You fit with us if...
**
... you don't just use social media professionally, but truly know and understand the platforms.
... you regularly recognize why certain videos, hooks, or formats work before you've seen the insights.
... you have a very good feel for language, storytelling, and personal brands.
... you can distinguish between "formally correct" and "I really want to watch this."
... you are strong enough creatively to give other creatives constructive feedback.
... you want to take responsibility for results and not just for your own to-do list.
... you learn quickly and don't just implement feedback, but understand the logic behind it and can apply it yourself next time.
... you are eager to work in an environment where a lot is tried out and things change quickly.

**What success in this role means to us
**
Our goal is not to simply produce more content.
Our goal is better content with greater impact.
You are successful if our content team increasingly works independently at a high level, recognizes and further develops successful formats faster, and Andi no longer has to control every caption, every cut, and every creative decision herself.
Andi remains the face, voice, and creative origin of the Founder Brand.
Together with her, you will build the system and the team that creates scalable content from it.

**Our standard
**
NaschNatur is growing rapidly. Accordingly, we are not looking for someone who waits to be told what to do next.
We are looking for someone who observes, understands, decides, and takes responsibility.
If, with a poorly performing Reel, you don't first think:
"The algorithm probably didn't like it."
but:
"Okay. Why didn't people keep watching here – and what will we do differently next time?"
... then we should get to know each other.