Head of Sales (m/w/d)

Hi, we are SafeNow!

A startup that has made it its mission to provide security to every person in the world – and that's for free. To do this, we develop an app that gives you immediate access to locally relevant helpers, whether they're your friends, family, or professional helpers.

We are a small team with a big heart, located in Munich, consisting of 46 people from 9 different nationalities. We are looking for a passionate new team member who loves tackling new challenges in a fast-paced startup environment. We are a colorful mix of honest and open-minded people who share a common vision to make the world safer for us and the people and places we love.

We are looking for a Head of Sales who will be responsible for our sales processes, establish a data-driven sales system, and actively contribute to the success of SafeNow. In this role, you will strengthen our team, take clear ownership, and work closely with Customer Success, Marketing, Product, and Management to achieve our ambitious growth targets.

Aufgaben

• Sales Leadership & Strategie: You are responsible for the overall sales strategy in B2B and B2G, develop scalable sales processes across all funnel phases, segment relevant markets, define a clear go-to-market approach including ICP and Value Messaging, and ensure a reliable and precise forecasting.
• Strukturen, Prozesse & KPIs: You build a comprehensive KPI system (including Pipeline Health, Win-Rate, Velocity, CAC-Payback), establish and optimize playbooks, templates, and call structures, ensure a close connection with Customer Success for smooth handovers, renewals, and expansion, and define clear responsibilities in Sales using a RACI structure.
• Tools & Sales Enablement: You are responsible for the sales tool landscape (e.g. HubSpot or Salesforce), ensure CRM hygiene and data-based decision-making, develop enablement materials, and accompany the migration to a new CRM together with Product and Operations.
• Deal Ownership: You take ownership of strategic, complex deals (e.g. cities, large festivals, stadiums, sponsoring, and security providers), lead Enterprise Sales relationships on C-Level, are responsible for pricing strategy, offer, and contract design, and personally carry responsibility for central A-deals.
• Teamaufbau & Leadership: Build and scale a high-performing sales team, recruit A-players for SDR and AE roles, coach and develop with clear performance standards, and establish a sales culture based on structure, ownership, transparency, and speed – with fun at work.

Qualifikation

• Erfahrung & Fachkompetenz: Several years of experience in sales leadership (SaaS, B2B/B2G), deep understanding of KPI-driven sales, strong competence in funnel design, forecasting, and deal management, high CRM and tool affinity (e.g. HubSpot, optional Salesforce), experience in building and leading scalable sales teams, and the ability to actively close deals yourself.
• Mindset & Haltung: Entrepreneurial thinking with clear prioritization and high commitment, strong start-up DNA with tempo, ownership, and pragmatism, and a warm, team-oriented approach while maintaining high standards and structure.
• Kommunikation & Persönlichkeit: Sovereign C-Level communication with companies, cities, authorities, and partners, clear and convincing language, and fluent German and very secure English skills.
• Technisches & analytisches Verständnis: Secure understanding of software, APIs, and data, as well as the ability to implement data-based decisions with a strategic view.

Benefits

• Purpose-Work: Start every morning knowing that your contribution makes the world safer.
• Erfolgsgeschichte mitschreiben: Receive shares in our rapidly growing startup (VSOP) and benefit directly from the company's success. You work not only at SafeNow – you ARE SafeNow!
• Freundschaftliche Kultur: Experience a performance culture based on friendship and cooperation – with us, it's all about togetherness. We create a space where authenticity and individuality are celebrated. We firmly believe that different perspectives and backgrounds lead to innovative ideas and solutions.
• Maximale Flexibilität, maximales Vertrauen: Shape your work and vacation times flexibly through our hybrid working model and workations.
• Persönliche Entwicklung: Experience a steep learning curve, much self-determination, and responsibility – your scope for action is as big as your ideas.
• Transparenz: Experience at SafeNow an atmosphere of complete transparency. You receive insights into all areas of SafeNow and benefit from the inputs of all teams. Together, we celebrate our successes and learn from our experiences.
• Einmalige Workations: Experience inspiring team workations – whether in a cozy mountain hut in Austria, a sunny finca on Mallorca, or an idyllic house on Lake Chiemsee.
• Moderne Ausstattung: Enjoy our modern campus with food trucks, outdoor pool, rooftop garden with Alpine views, eGYM wellness membership, and a cozy office – including our Benjamina tree and regular after-work events.

If you're interested in being part of this exciting journey and shaping the future of security together, then we're thrilled to get to know you! Show us who you are, what drives you, and why you want to join forces with us to make the world a little bit better.

Take a look at our website and social media accounts in the meantime to get to know the team and SafeNow. @safenow_official

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