Head of Product (m/f/d) – Consumer Apps, Growth & AI

BodyFast – the No. 1 intermittent fasting app worldwide

About us:
With over 50 million downloads, BodyFast is one of the leading health apps worldwide and has been recognized by Apple multiple times. Together with our strategic partner Wort & Bild Verlag / Isartal Health Media, we are developing a growing portfolio of digital products in the areas of health, fitness, wellness, and beyond.

We are an agile company with a start-up mentality, short decision-making paths, and a clear vision: with AI-supported product development, we want to bring innovative consumer apps from the initial idea to market readiness significantly faster and more efficiently.

For this, we are looking for a Head of Product who not only develops product strategies and leads teams but also works with modern AI tools themselves, builds prototypes and MVPs, and transforms our ideas into successful apps together with development, design, and QA.

Responsibilities

Your Role:

As Head of Product, you are the central interface between management, product development, design, engineering, and QA.

You translate strategic ideas into concrete product concepts, develop new app ideas together with the founders, and quickly bring them to a functional prototype or MVP using modern AI tools.

You are actively involved technically and creatively: you use tools like Claude Code, Codex, and modern AI development workflows to validate ideas, design interfaces, and implement initial product versions. Afterwards, you coordinate professional further development, quality assurance, and release by our teams.

You take on leadership responsibility, set clear priorities, and ensure that ideas quickly become high-quality, user-friendly, and economically successful products.

Your Focus Areas:

• Product Strategy & Innovation: Together with management, you develop new product ideas, evaluate market potential, and translate visions into concrete concepts, roadmaps, and priorities.

• AI-native Prototyping & MVP Development: You use modern AI coding tools like Claude Code and Codex yourself to develop functional prototypes and MVPs, quickly test product ideas, and drastically shorten development cycles.

• Product Development & UX/UI: You are responsible for product conception from the user journey through UX/UI and feature design to market readiness. You have a strong sense for intuitive, attractive, and user-friendly consumer apps.

• Leadership & Team Coordination: You lead and coordinate interdisciplinary teams from product management, development, design, and QA, ensuring clear requirements, responsibilities, and efficient collaboration.

• Interface between Business & Tech: You connect entrepreneurial goals with technical implementation, formulate clear development tasks, and manage their execution until successful release.

• Quality Assurance & Release Management: You define quality requirements, structure testing and feedback processes, and work closely with development and QA to ensure reliable, high-quality releases.

• Growth & Monetization: You continuously optimize our apps in terms of conversion, retention, engagement, and revenue through data-driven decisions and experiments.

• Product Portfolio: You further develop existing apps like BodyFast and drive the creation of new digital consumer products together with the founders.

• AI-first Workflows: You establish AI-supported processes in conception, design, development, testing, and automation to sustainably increase speed, efficiency, and quality.

• Performance & Analytics: You define relevant product KPIs, analyze user behavior, and derive concrete measures for product improvement from this.

Qualifications

What you should bring:

• Several years of experience in developing and managing digital products, ideally in the area of consumer apps or mobile apps.

• Demonstrable leadership experience in managing and coordinating interdisciplinary product and development teams.

• Practical experience with AI-supported software development: You have already worked with tools like Claude Code, Codex, or comparable solutions and have implemented working applications, prototypes, or MVPs with them.

• Very good understanding of modern app architectures, development processes, and collaboration with software developers. You don't have to be a classic senior developer, but you should be able to contribute technically and implement solutions yourself.

• Strong sense for UX/UI, product design, intuitive user guidance, and the requirements of successful consumer apps.

• Experience in accompanying product ideas from initial conception through prototyping and development to successful launch.

• Ability to clearly formulate technical and functional requirements, structure development tasks, and assess the quality of results.

• Experience with agile development processes, testing, QA, and release management.

• Solid understanding of growth, retention, conversion, monetization, and data-driven product optimization.

• Entrepreneurial thinking, creativity, and a strong drive to bring new products to market quickly and successfully.

• High degree of initiative, clear communication, and a true hands-on and ownership mentality.

• Enthusiasm for the possibilities of AI and the motivation to fundamentally rethink traditional product development processes.

Benefits

We offer:

• A central leadership role at one of the world's leading intermittent fasting apps with over 50 million downloads.

• The opportunity to build a new portfolio of innovative consumer apps together with the founders.

• An environment where AI-native product development is not just discussed but actively lived.

• Great freedom to contribute your own product ideas, prototype them, and guide them to market readiness.

• Responsibility for interdisciplinary teams and the further development of our product organization.

• Direct collaboration with CEO and CTO, short decision-making paths, and ample scope for action.

• An agile organization with a start-up mentality, fast iterations, and a focus on measurable results.

• Hybrid work and flexible work arrangements.

• Competitive compensation and development opportunities.

Do you want to do more than just manage roadmaps, do you want to create products yourself?

If you combine product vision, leadership skills, UX understanding, and practical AI development skills, and are eager to develop the next generation of consumer apps with us, we look forward to receiving your application.

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