Head of Product Marketing (m/f/d)

You are the bridge between our product development and one of the strongest performance marketing teams in European D2C: Every shoe leaves development with you having a finished launch story, substantiated claims, and creative angles. And you are building the insight engine that turns millions of ad comments and your own customer panel into tomorrow's product briefs. At Pammys, Product Marketing is not a translation department – it sits within the product area and decides which product is built for which niche.

• You plan and manage our product launches: timing, positioning, coordination with performance, creator team, CRM, and shop
• You build our insights function: a dedicated customer panel, segmentation, qualitative interviews – and the systematic evaluation of community and ad feedback
• You translate findings into product briefs: fit and comfort topics, wishes, next model ideas – directly into product development and to the founder
• You provide messaging and angle hypotheses to the creative team – test results from campaigns feed back into your insight loop
• For each product, you develop the core message: what problem it solves, for whom, why now – and use this to brief the creative team and creators
• You consider what USPs the new product should have so that it fits perfectly on social media and ideally serves a specific niche
• You systematically evaluate customer feedback (surveys, reviews, reasons for returns) and bring the findings to the product team and campaigns
• You conceptualize offers and bundles and calculate them – based on contribution margin, not just conversion
• You consider what USPs the new product should have so that it fits perfectly on social media and ideally serves a specific niche

• 4+ years of experience in Product Marketing, Brand Management, or Growth – ideally with a D2C brand or in e-commerce
• You have already managed product launches and can specifically state what the outcomes were
• You write yourself: positioning, briefings, landing page copy. Clear and without platitudes
• You work with numbers: conversion, contribution margin, sell-through mean something to you
• You understand how performance creative works and what a hook is
• Very good German, good English

• Maximum impact: Product Marketing is at the interface of product, growth, and the founder team. Your insights directly influence which products we develop next.
• No marketing theory: You work with real customers, real purchase data, and very large amounts of performance and creative data and immediately see which decisions work.
• Extremely fast feedback loops: Product, Performance Marketing, Creative, CRM, and E-Commerce work closely together. What you develop doesn't end up in a presentation months later, but is tested.
• Building, not managing: You are not taking over a finished product marketing structure, but can build and shape processes, customer insight systems, and launch mechanics yourself.
• Large reach: Your work influences products and campaigns for a brand with over 1 million customers already.
• Direct exchange with the founders: Short decision-making paths, high speed, and direct access to the people responsible for product and company strategy.
• Strong performance marketing environment: You work closely with a data-driven performance and creative team and can immediately connect product marketing with real market feedback.
• Great scope for design: We don't want you to just execute existing processes. We expect you to question them and make them better.
• Steep development opportunities: Pammys continues to grow into new products, categories, and markets. Your area of responsibility can significantly expand with this growth.
• Entrepreneurial culture: We are looking for people who want to take responsibility, make decisions, and deliver results.

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