Head of Performance

Our client is a global player in the digital advertising and ad-tech ecosystem, partnering with the worlds leading media platforms and helping brands scale through high-converting creative solutions and intelligent performance optimization.

With 250+ professionals across the U.S., Central Europe, and beyond, they operate with a fast-moving, data-first performance culture.

They are now seeking a Head of Performance - a strategic, hands-on leader who will build the performance marketing function from the ground up, design scalable processes, and drive measurable growth across channels.

Key Responsibilities

• Build a full-cycle performance marketing organization and operational processes from scratch.
• Define and execute multi-channel acquisition strategies, including experimentation and testing roadmaps.
• Develop robust tracking, analytics, and BI infrastructure for ROI, CAC, CPL, and LTV measurement.
• Own and optimize unit economics models to ensure profitable and scalable growth.
• Recruit, manage, and mentor performance leads across multiple strategic verticals.
• Launch and oversee initial campaigns to validate strategy, accelerate learnings, and optimize spend efficiency.
• Partner closely with analytics, creative, and product teams to align performance goals with broader business objectives.

Requirements

• Experience in performance marketing, growth, or digital leadership roles.
• Proven success in building performance teams and systems from the ground up.
• Deep understanding of paid acquisition channels: Meta, Google Ads, TikTok, ASA, DSPs, programmatic, affiliates, etc.
• Strong analytical mindset with expertise in tools such as AppsFlyer, Adjust, GA, Power BI, or Tableau.
• Solid command of unit economics, attribution models, and key growth metrics (ROI, CAC, LTV, Retention).
• Demonstrated leadership capabilityable to manage, mentor, and inspire cross-functional teams.
• Fluency in English.
• Experience in agency environments is a strong advantage.

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