Head of Performance Marketing (m/f/d) at Livom

Livom builds sofas that keep up with life: modular, reconfigurable at any time, with removable and washable covers. With these, we have grown into an 8-figure D2C brand. We sell online in 5 European countries and operate showrooms in Switzerland, Germany, and the Netherlands.

Now comes the next step. Performance marketing is our strongest growth lever, and we are entrusting it to someone who will make it their own: build a team, lead channels, create measurability, scale.

With us, paths are short and decisions are quick. You will work directly with the founders and management.

Responsibilities

You will take full responsibility for our performance marketing – strategically and operationally.

• Build and lead a team: You will build the performance marketing team from scratch. You will decide which roles are needed, recruit them, and develop them further.
• Operatively responsible for channels: Google, Meta, and Pinterest will be your responsibility, from campaign structure and budget allocation to daily optimization. Initially, you will work directly in the accounts yourself.
• Solve attribution and tracking: Our customers buy a high-priced product, often after weeks and frequently after a showroom visit. You will build a measurement model that we can trust for budget decisions: clean tracking, combined online and showroom data, tested incrementality.
• Scale profitably: You will manage an 8-figure brand in 5 countries with a media budget in the millions. Management will be based on gross margin and new customers, not on platform ROAS.
• Plan peaks: Black Friday and major sales decide our year. You will plan budget, pacing, and channel mix for these early and adapt them continuously.
• Connect performance and creative: You will work closely with creative production, CRM, and the shop, providing data on which messages, target groups, and formats are effective.

Qualifications

We are looking for a doer with an entrepreneurial spirit: someone who gets hands-on themselves and builds their team at the same time.

• Proven experience in digital marketing: several years of performance marketing with personal budget and results responsibility, ideally in e-commerce or D2C.
• Operational depth: You master Google Ads and Meta Ads from daily work in the accounts, not just from reporting. Pinterest experience is a plus.
• Tracking and attribution knowledge: You know server-side tracking, Conversion APIs, and incrementality tests, and you know where platform numbers can be misleading.
• Entrepreneurial thinking: You think in terms of gross margin and cash flow, make decisions, and stand by the results.
• Hands-on mentality: You don't wait for finished structures. You build what's missing.
• Leadership: You have already built or led a team, or you can show why you are ready for it now.
• Languages: very good German and English.

Experience with high-priced products and long purchase decisions is not a must, but it helps.

Benefits

• Remote: You work from wherever you work best.
• Equity: Those who help build Livom should share in its success. You will receive equity in the company.
• Freedom: Your area, your budget, your decisions. We set the direction, you determine the path.
• Scaling: A brand that is already 8-figure and wants to continue growing. You won't be testing with tiny budgets; you will be moving real levers.
• An awesome team: People who understand their craft, communicate directly, and are eager to build something big.

This role is not for someone who wants to manage a finished setup. It's for someone who wants to make it their own.

If you already knew what you would tackle in the first 90 days while reading this, we want to get to know you. Send us your CV and a few lines about what you've scaled so far, preferably with numbers. We don't need a cover letter.

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