Head of Paid Search (m/f/d)

Your tasks

We are seeking a strategic, data-driven Head of Paid Search (m/f/d) to own and scale CLARK’s PPC investment across multiple international markets and both web and app environments. The ideal candidate brings deep hands-on operational experience in managing paid search and other emerging PPC channels (Pmax, App Campaigns, Demand Gen), as well as leadership capability - balancing rigorous optimisation with the ability to set vision, forecast growth, and influence senior stakeholders.

Experience in insurance, fintech or other high-regulation, high-LTV categories is strongly preferred. You understand how to operate in competitive auction environments, manage strict compliance considerations across different regulatory landscapes, and optimise toward down-funnel commercial outcomes.

This role is reporting into the Director, Paid Media and is a vital part of Clark Central Growth organisation.

Your key responsibilities:

• Own the paid search roadmap and budget across multiple markets, ensuring local nuances are reflected in targeting, creative and bidding strategy.
• Align goals with global commercial targets, ensuring performance variation across market maturity and competition levels.
• Lead, mentor, and develop a high-performing in-house global paid search team
• Oversee campaign structures across Google Ads, Microsoft Ads, and app acquisition channels in multiple territories.
• Champion experimentation: RSAs, landing page variants, CRO and end-to-end A/B testing
• Develop sophisticated keyword, audience and creative strategies tailored to local market propositions
• Deploy automation and smart bidding strategies intelligently - balancing algorithms with human oversight
• Own performance forecasting, pacing, budget fluidity, and bidding approaches across different market economics

Requirements

• 5+ years in Paid Search with proven ownership of multi-million budgets
• Demonstrated success driving growth across multiple markets, managing localisation, performance variance, and regulatory differences
• Experience optimising across web and native app, ideally with MMP fluency (Appsflyer, Adjust, Kochava etc)
• Strong capabilities with Google Ads, Microsoft Ads and GA4
• Hands-on experience operating in conversion-optimised environments (tROAS, tCPA) and LTV-based forecasting.
• Prior leadership experience managing teams, agencies, or internal partners across regions
• Nice to have:
  • Direct experience scaling performance programmes in insurance, fintech, or other regulated high-value sectors
  • Experience working across additional paid media channels (paid social, programmatic, display and video)
  • German as first or second language, besides English

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