Head of Operations

Job Title: Head of Operations

Job Type: Full-Time Remote

Time Zone: PST time zone

Overview

We are seeking a battle-tested, execution-obsessed Head of Operations to serve as the organizational second-in-command. This role is designed for a high-performance operator who can transform ambition into predictable, repeatable revenue at speed and scale. You will take full command of operations across the business — team performance, supply chain, fulfillment, Amazon and DTC execution, systems, and cross-departmental alignment.

This is not a coordinator role, a “process manager,” or a support seat. This is the #2 role in the organization with full ownership of everything outside of vision, brand, and product innovation. The ideal candidate is a high-performance athlete at their core — someone who lives the lifestyle, thrives under pressure, and upholds elite standards in both personal and professional arenas.

First 90 Days: Non-Negotiable Deliverables

If the following cannot be achieved within 90 days, this role is not a fit.

1. Full Team Audit Completed

• Clear “keep / develop / replace” decisions on all current roles
• Low performers removed; A-player replacements identified and/or hired

2. Operating System Fully Implemented

• Company-wide operating cadence installed (weekly planning, SOD/EOD reporting, KPIs, sprint cycles)
• SOP library built or refined
• Leadership synchronization and accountability loops running smoothly

3. Operational Command Transferred

• CEO fully removed from internal meeting ownership and execution oversight
• All bottlenecks surfaced and eliminated

4. Organization Running as a Predictable Machine

• Absolute clarity on roles, deliverables, deadlines, and consequences
• No ambiguity on ownership or execution pathways

Key Responsibilities

• Build, lead, and continuously elevate a lean, high-output team (current team of ~8, growing quickly)
• Own and orchestrate all core operational functions, including:

• Supply chain and logistics
• Manufacturing operations
• Amazon operations and marketplace performance
• DTC fulfillment
• Marketing execution and the creative-to-revenue pipeline

Install, refine, and enforce company operating systems (Notion-based OS, SOPs, dashboarding, reporting cadence) Make decisive hiring and firing decisions to maintain an A-player environment Identify and eliminate friction points across all departments with exceptional speed Act as the CEO’s force multiplier — providing pushback, strategic clarity, and execution discipline Drive alignment, remove silos, and ensure the company runs on precision, momentum, and accountability

Requirements

Mandatory Prerequisites (No Exceptions)

1. Current or former competitive athlete — you train seriously, optimize health, and live the lifestyle.
2. Deep personal commitment to performance, health optimization, discipline, and high personal standards.
3. Prior experience running operations for a $20M–$100M e-commerce, DTC, Amazon, or CPG organization (or a division of similar scale).
4. Proven track record leading remote teams of 10–30+ people.
5. Demonstrated ability to remove underperformers quickly and hire A-level replacements.
6. Based in (or working on) a western time zone with a strong, execution-first work ethic.
7. Decisive, calm under pressure, and relentlessly focused on clarity, ownership, and speed.

Technical Requirements

• Experience as a COO, VP of Operations, Director of Operations, or equivalent role within a fast-paced consumer brand
• Mastery of:

• Amazon Seller Central
• Shopify
• Supply-chain logistics and vendor management
• DTC fulfillment operations

Proficiency in key operating tools including Notion, Slack, Loom, G Suite, and KPI dashboard platforms Highly analytical mindset — able to pressure-test plans, diagnose bottlenecks, and build data-driven systems