Head of Marketing (w/m/d) – AWS & Cloud Consulting

Job description

Ambitious. Appreciative. Together - that's tecRacer!

As Head of Marketing (m/f/d) at tecRacer Germany GmbH, you will assume overall strategic and operational responsibility for our Marketing & PR department. You will work closely with the management, the business units and Sales and ensure that marketing contributes measurably to the company's growth.

This role is explicitly not a pure strategy position. It combines clear positioning, demand generation and thought leadership with operational excellence and team leadership. You think entrepreneurially, act data-driven and have the aspiration to consistently develop the brand, pipeline and market presence.

At tecRacer, you can expect an international AWS consulting environment with a lot of creative freedom, a high degree of personal responsibility and a direct impact on growth and market positioning.

Your tasks

Strategy, Brand & Positioning

• Development and implementation of a holistic marketing, communication and PR strategy
• Clear positioning of tecRacer as a leading cloud and AWS partner
• Ensuring a consistent brand presence across all channels
• Close cooperation with management and business units to derive strategic marketing goals

Demand Generation & Sales Growth

• Overall responsibility for demand generation along the entire customer journey
• Planning and management of integrated campaigns with a clear focus on pipeline and sales impact
• Close integration of marketing and sales (ICP definition, campaign prioritization, lead handover)
• Perspective development and scaling of account-based marketing approaches for strategic target customers

Thought Leadership, PR & Visibility

• Strategic expansion of thought leadership positioning
• Placement of experts in trade media, at events and conferences
• Development of high-quality content formats (white papers, studies, specialist articles, speaker slots)
• Management of external PR partners and agencies

Digital, Website & Performance

• Further development of the website as a central channel for positioning and demand generation
• Use of market, competitive and trend analyses to optimize messaging and campaigns
• Management of external service providers to continuously improve content, structure and performance

Team, Budget & Organization

• Management and development of the marketing team
• Responsibility for budget planning, prioritization and efficient use of resources
• Building scalable marketing processes and clear KPI structures

Job Requirements

Must-have

• 8–10 years of experience in B2B marketing, ideally in the tech, cloud or consulting environment
• Demonstrable successes in demand generation and marketing-driven growth
• Experience in close collaboration with sales organizations
• Strategic thinking combined with a strong hands-on mentality
• Experience in managing external agencies and international campaigns
• Very good English skills (C1), German skills are an advantage
• Completed studies in business administration, marketing, business informatics or comparable

Nice-to-have

• Experience in the AWS, cloud or IT consulting environment
• Building account-based marketing programs
• Experience with marketing automation and CRM systems
• International marketing experience in a multinational environment

Do you want to shape marketing with real business impact and sustainably shape the brand of a leading cloud consulting company? Then we look forward to your application.

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