Head of Marketing Operations | High-Growth Trades & Services Group | Remote

This is one of Australia’s most rapidly scaling trade services organisations — combining premium emergency plumbing and water systems services with a highly optimised digital acquisition engine. With sites now operating across the Sunshine Coast, Gold Coast and Newcastle, and multiple new regions scheduled to launch, the company is on a clear trajectory to accelerate from ~$900K/month to over $2M/month within 12 months.

Supported by strong profitability, a sophisticated advertising engine ($150K/month spend), and an EOS-driven leadership structure, they currently seek the skills of a Head of Marketing Operations to run the marketing machine end-to-end. This role is ideal for a high-performance operator who thrives on execution, metric ownership, and building scalable systems — not someone looking for a traditional creative marketing role.

Reporting directly to the Founder, you will take ownership of demand generation, digital channels, SEO outputs, contractor management, tracking, reporting, and multi-site rollout readiness. You will transform strategy into disciplined execution and ensure the growth engine performs predictably at scale.

Key Responsibilities

• Own the full marketing operations engine across Google Ads, SEO, local rollout, tracking, content workflows and contractor management.
• Drive daily acquisition performance, ensuring lead volume targets are met and CPA remains within budget (est. $200 in mature markets; $500–$600 during new-market entry).
• Build marketing systems, workflows, SOPs, dashboards and reporting frameworks that support multi-site expansion.
• Manage all marketing contractors and partners (ads specialists, SEO teams, writers, developers, designers) with clear accountability and delivery standards.
• Oversee rollout programs for new regions, including landing pages, GMB, citations, local SEO, content output, and campaign launch readiness.
• Lead the marketing function within the EOS cadence: weekly L10 reporting, Scorecard updates, Rock execution, and KPI alignment.
• Ensure attribution, tracking and analytics are accurate, reliable and continuously improved.
• Identify issues early and drive rapid resolution in collaboration with the Founder and the Head of Operations.

Ideal Candidate Profile

• 5+ years in Marketing Operations, Growth Operations, Marketing PMO, or similar execution-heavy roles.
• Proven experience driving digital acquisition through multi-channel delivery (Google Ads & SEO essential).
• Exceptional project management skills with the ability to run complex workflows, contractors and deadlines with discipline.
• Strong systems thinker who builds dashboards, SOPs, reporting, pipelines and scalable processes.
• Commercially minded operator with a performance-first approach and confidence working with large advertising budgets.
• Comfortable in high-growth, founder-led environments and capable of working autonomously in a remote-first model.
• Familiarity with EOS, marketing scorecards, or traction-style operating frameworks highly regarded.
• Experience in trades, home services, field services or location-based businesses is advantageous but not mandatory.

Why This Opportunity?

This is a rare chance to take full operational ownership of the marketing function inside a hyper-growth, profitable, technology-enabled trade services company. You’ll work directly with a visionary founder, supported by a strong operations team, to drive national expansion and build a performance engine capable of scaling into multiple cities and divisions.

• Highly competitive base salary ($140K–$180K)
• Significant performance bonus ($20K–$80K) tied to CPA, lead volume, and launch milestones
• Remote role (Sydney preferred but open across NSW/QLD/VIC)
• Opportunity to build the national marketing operating system from the ground up
• Fast-moving, accountable, data-driven environment where execution matters

Interviews are commencing immediately.

If you're an execution-led marketing operator who can turn strategy into systems and systems into results, we want to hear from you.