Head of Marketing (m/w/d)

We are Start to Finish.

No startup can grow without the right team: That's why we support rising startups and growth companies like Snocks, Seller X, Mellow Noir, Pets Deli, and many more in filling key positions in their teams.

With over 100 satisfied customers, we are the #1 Recruiting Boutique for E-Commerce Startups in the German-speaking region.

**Our client is looking for you!**
**Our client is a since over 15 years established, app-based B2C player with a clear technological USP: a scan function that makes it extremely easy and frictionless for users to get started and efficiently converts offline users into a digital ecosystem.

As Head of Marketing, you will be the driver behind the German market penetration and build growth consistently up to the 9-figure revenue range.

Tasks

• Total responsibility for Brand & Performance as an integrated marketing system with a clear focus on ROI, scalability, and repeatability.
• Building and leading a Capital-Allocation-Marketing-Operating-System with weekly decision cadence.
• Guiding the multi-million-dollar marketing budget along core KPIs (CAC, Payback, Retention, Incrementality & MMM-based ROI).
• Establishing a scalable testing machine (Media & Creatives) with measurable testing velocity and increasing scaled learnings rate.
• Funding, enabling, and further developing the marketing team including clear standards, ownership structures, and investor-acceptable communication on C-Level and Board level.

Qualification

• Experience from a genuine scale-up phase: You have been responsible for marketing in a comparable growth phase and managed budgets measurably along CAC, Payback, Retention, and LTV/CAC.
• Strong app marketing background: You know B2C app growth firsthand (ideally 500k+ users) and make informed decisions about budget, portfolio, and forecasts.
• Brand & Performance from a single source: You think brand and performance are not separate, but connect positioning, messaging, and media to measurable growth.
• Data-driven: You use models, tests, and insights to make better decisions.
• Sovereign communication: You communicate clearly, structured, and decision-strong on C-Level and investor level.

Benefits

• A genuine owner role with direct influence on growth, capital efficiency, and strategic alignment of the company.
• An environment with high ambition, clear goals, and a strategic investor.
• 100% remote within Germany.
• A direct reporting line to the CEO and full responsibility for strategy, team, and budget.