Head of Marketing (m/w/d)

As Head of Marketing, you will be responsible for our marketing strategy and lead our multidisciplinary marketing team. You will hold all the threads together and ensure that Brand-Building and Performance-Marketing seamlessly integrate – from strategic positioning to steering all paid channels and influencer cooperation until the optimization of the customer journey in our D2C shop.

Aufgaben

YOUR TASKS:

Strategy & Leadership

• Development and implementation of a comprehensive Marketing- and Growth Strategy (Brand & Performance)
• Translation of company goals into clear marketing goals, KPIs, and roadmaps
• Sparring partner for our management team in growth, budget, and go-to-market decisions
• Responsibility for marketing budget, forecasting, and ROI steering

Team Leadership & Organization

• Fachliche und disziplinarische Führung des Marketingteams (currently 13 employees) with clarity, empathy, and assertiveness
• Bau of clear structures, processes, and responsibilities
• Further development of team leads and fostering of ownership & performance
• Resource and capacity planning in the scale-up phase

E-Commerce & Performance Marketing

• Responsibility for D2C-E-Commerce-Growth (Conversion, AOV, Retention)
• Steering and optimization of all relevant paid channels (Meta, Google, TikTok etc.)
• Performance analysis, testing setups, attribution, and data-based decision-making
• Closely working with Product & Operations to optimize the customer journey

Brand, Content & Influencer Marketing

• Strategic further development of the Brand Identity and Brand Experience
• Steering of content strategy across all touchpoints (Social, Website, Campaigns, CRM)
• Responsibility for influencer- & creator-strategy (Awareness, Trust, Conversion)
• Safeguarding a consistent brand appearance online & offline

Go-to-Market & Growth

• Planning and implementation of product launches, campaigns, and promotions
• Development of scalable marketing playbooks for growth markets
• Market- and competitor analysis in the Food- & FMCG-field

Qualification

YOU BRING:

• Multiple years of experience in a Marketing Leadership Role
• Numerous successes in the Start-up- or Scale-up-Umfeld
• Strong background in Food, FMCG, D2C or Consumer Brands
• Tiefes Verständnis von Performance Marketing & Brand Building
• Experience in building and leading bigger, multidisciplinary teams
• Entrepreneurial mindset, high hands-on mentality
• Multiple years of experience in intense Zusammenarbeit mit Gründern
• Very good analytical skills & KPI-driven work style
• Excellent communication and leadership skills

For the strategic alignment with the management team and close cooperation with your team, personal exchange on site is important. Therefore, a presence of approximately 1 day per week in our Co-Working-Space in Oldenburg is desired.

Benefits

We welcome you to a great team where you will always be well taken care of and valued. We value close exchange, productive and mutually appreciative interaction, continuous learning from each other, and fun at work.

In addition, we expect:

• Lived Flexibility: You work mobile or in our modern Co-Working-Space in Oldenburg – just as it suits your day best.
• Gestaltungsspielraum: Take responsibility and shape actively the next chapters of the Löwenanteil-Erfolgsgeschichte.
• Challenging tasks: Look forward to varied projects with high quality standards and plenty of room for professionalization.
• Echte Teamkultur: A culture of mutual respect, flat hierarchies, and the freedom to make decisions quickly.
• Sicherheit & Fairness: An unlimited employment contract with a performance-based remuneration.
• Your personal extra: A monthly benefit budget of 50 € that you can use flexibly for what is important to you.
• Experienced team spirit: Common events are an integral part of our culture and strengthen our cohesion.
• Tasty food: Take advantage of an attractive employee discount on our entire product range – healthy eating included!

Diversity enriches us. We welcome all applications – regardless of origin, age, gender, religion, sexual identity or disability. For us, your personality and skills are at the forefront.