Head of Marketing (m/w/d)

Europe is losing its connection and at climate change, we're just missing the last exit. Fossil energies are driving costs up, devouring the competitiveness of entire industries, and making Europe dependent on imports. Meanwhile, CO2 levels in the atmosphere continue to rise rapidly and cause damage that cannot be undone. The solution lies in the walls, roofs, and cellars of millions of buildings. We're bringing it out.

The dsb makes energy-efficient renovation simple, transparent, and accessible – for everyone who owns a house. We're on our way from 15 to 100 million euros in revenue and are now looking for the person who will scale our marketing: with ownership, speed, and the willingness to shape a market.

Sounds like you? Then read on.

Aufgaben

• Marketing end-to-end verantworten: You take over the complete strategic and operational responsibility for marketing – including budget, channel strategy, and execution. No secondary work, but genuine ownership.
• Inbound-Engine aufbauen: You develop a scalable Inbound-Funnel through organic and paid channels, test new approaches continuously, and prove what works.
• Positionierung & Storytelling: You translate a complex solution into a message that reaches homeowners and sticks, on the website, in campaigns, in content, and in the press.
• Zahlen führen: You define KPIs, evaluate experiments, and make decisions based on data – not gut feeling.
• Teamaufbau: You start hands-on, recognize bottlenecks early, and build a marketing team that will truly be exceptional – people with genuine drive, high standards, and the willingness to shape a market.

Qualifikation

• You have 4+ years of experience in growth or performance marketing, with real budget responsibility and proven results.
• You built marketing for an early company or were one of the first marketing people and can show what you achieved.
• You have a strong sense of positioning: you turn a complex solution into a clear message.
• You decide based on experiments and numbers, not assumptions.
• You communicate clearly and persuasively in German; English is a plus.
• (Bonus) You had already run your own project, side hustle, or business.

Benefits

• Responsibility from day one: You shape your area actively with, work closely with the founding team together, and have direct influence on the further development of our company.
• Attractive overall package: Above-average conditions for people who take responsibility and want to build something.
• Further education with perspective: We invest in your development. If you're not yet certified as an energy advisor, we'll cover 100% of the training costs.
• Top office in the heart of Berlin: Central location at Hackescher Markt, modern equipment, and a working atmosphere where people like to meet each other.
• Best working conditions: You receive access to all tools and resources that make you more productive and successful.
• Team on eye level: At our company, ideas, results, and personal initiative count – not hierarchies or seniority.
• Open feedback culture: We speak honestly, directly, and constructively with each other and develop ourselves further together.
• A community that connects: Regular team events and offsites ensure that we celebrate successes together and strengthen our togetherness.
• Rates & extras: Enjoy attractive employee benefits and exclusive discounts.

We're looking forward to your application!

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