Head of Marketing (m/w/d)

Burgermeister GmbH is one of the most well-known burger brands in Germany. What started as a Berlin-based cult brand has grown dynamically – nationally and internationally. Our claim: a strong Consumer Brand and Employer Brand that is consistent across all markets and at the same time locally functional.

To strategically accompany this growth, we are looking for a Head of Marketing who will be responsible for the complete 360° Corporate Marketing – including Employer Branding.

Aufgaben

Your Role

As Head of Marketing, you will be responsible for developing Burgermeister as a Consumer Brand and Employer Brand across all touchpoints. You will ensure that brand promises, guest experience, and people experience are aligned: scalable for new locations, cities, and international markets. You will work closely with the management team, HR/People, Operations, and Expansion to build a marketing organization that enables growth without losing the DNA of the brand.

Your Tasks:

Brand & Corporate Marketing

• Total responsibility for brand strategy, positioning, and development of the Burgermeister Brand
• Ensuring a consistent brand appearance across all touchpoints (Stores, Digital, Campaigns, OOH)
• Development of brand guidelines, tone, and visual identity
• Steering image-, awareness-, and campaign formats – nationally and internationally

Employer Branding & People Marketing

• Strategic build-up and development of the Employer Brand
• Development of a clear Employer Value Proposition together with HR/People
• Responsibility for recruiting- and employer-branding campaigns (HQ & Stores)
• Marketing support for new openings, hiring waves, and international market entries
• Development of playbooks, templates, and guidelines for local teams and store managers
• Ensuring a consistent People Brand across all markets while allowing for local adaptability

Growth & Performance Marketing

• Responsibility for performance marketing channels (Paid Social, Search, OOH, Partnerships)
• Development of scalable marketing concepts for new locations, cities, and international markets
• Definition and steering of relevant KPIs for Brand, Growth, and Employer Branding
• Data-driven budget- and campaign steering

Content, Social, PR & Partnerships

• Steering the content strategy (Brand- & Employer Content)
• Responsibility for social media, influencer relations, and PR
• Conceptualization and implementation of store openings, campaigns, and cooperations
• BUILDING strategic brand partnerships – nationally and internationally

Organization & Leadership

• BUILDING, leading, and developing the marketing team
• Steering external agencies and service providers
• Budget-, KPI- and reporting responsibility
• Etablishing clear marketing processes, decision-making logics, and governance structures for international growth

Qualification

Your Profile

• Multiple years of experience in a leading marketing function (e.g. Head of Marketing, Marketing Director)
• Necessary experience in the food-, gastronomy- or hospitality industry
• Demonstrable success in building and scaling strong Consumer Brands
• Experience in Employer Branding and recruiting-near marketing
• Experience in multi-location-, retail- or system-gastronomy environments
• Ideal experience with international expansion or market entries
• Strategically strong, yet hands-on and implementation-oriented
• Very good sense for brand, storytelling, design, and target groups
• Leadership experience as well as secure stakeholder management at the executive level
• Very good German- and English language skills

Benefits

We offer:

• The opportunity to shape the Burgermeister brand nationally and internationally
• Fast decision-making processes, a lot of autonomy, and space for your ideas.
• A motivated team, dynamic environment, and flat hierarchies
• Competitive salary and attractive benefits

Send us your impressive CV with portfolio/references and become part of the Burgermeister story.

We would like to point out that only applications that are exclusively evaluated based on their professional qualifications will be considered. Talents will be considered regardless of skin color, religion, gender, sexual identity, nationality, disability or age.

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