Head of Marketing (m/w/d)

About the Position

Location: Baden-Württemberg
Start: immediately

About the Company

We from Bridgemaker support companies in setting up their future. Our current partner is a true "Hidden Champion" from the medical technology industry, a family-owned company with tradition and world leadership in a highly specialized niche. Here, "Made in Germany" meets global presence in over 150 countries.

Building on an impressive history of technical innovations, it is now the goal to underpin global market leadership through excellent digital customer experience. We are looking for a leadership personality who consistently focuses on the customer journey and positions marketing as a proactive business partner for worldwide sales.

In this key role, you will be responsible for transforming the entire marketing organization digitally. You will not only manage, but actively shape the contents in this phase of change and ensure new dynamics in the team.

Requirements

We are looking for someone with intrinsic enthusiasm for the interface between Tech and Marketing, not just a "managerial personality".

• Tech-Stack: You are familiar with marketing automation and have demonstrated success in building performance marketing structures.
• Change Competence: You have the feel for a grown family-owned company, but also bring the necessary assertiveness for digital change.
• You think entrepreneurially, love rapid iterations, and enjoy diving deep into topics conceptually and content-wise.
• You master German at mother tongue level and have negotiation-safe English.

Scope of Duties

In this role, you will be responsible for the entire keyboard of modern marketing. You will not only develop visions, but ensure that the PS comes onto the street through a capable team.

• Digital Marketing & Lead Management: You build lead generation over all digital channels (Web, Social, etc.) consistently and optimize lead nurturing processes.
• Customer Journey & MarTech: You are responsible for the entire MarTech stack and ensure that customer experience is personalized and measurable across all touchpoints.
• Performance & Reporting: "Feeling" is good, data is better. You steer activities based on clear KPIs like conversion rates, ROI, and lead quality, and establish a management-oriented reporting.
• Team Enablement: You lead your team (four direct reports, 20 people in total) through content impulses. You help them break down silos between regional marketing, e-commerce, and communication.
• Global Impact: You harmonize cooperation with international sales colleagues and create efficient digital workflows for global market processing.

Perspective

• Design Freedom: You report directly to the VP Sales & Marketing and have full backing for technological reorientation.
• Short Paths: Quick decisions without "board ping-pong" thanks to flat hierarchies.
• Safety & Tradition: An unlimited employment contract in a crisis-proof world leader.
• 30 vacation days and a hybrid work model
• Culture: A team that is waiting for you to empower and lead into the digital future.

Excited about shaping the next era of marketing? We look forward to your application!

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