Head of Marketing (m/w/d) | B2B SaaS | Vergabepilot AI

Vergabepilot AI is a B2B SaaS company from Germany. We help companies find, evaluate, and structure public tenders automatically from over 100+ procurement portals.

Our customers are mainly IT and software companies, construction companies, engineering firms, etc. Many of them are digitally savvy and already work with modern tools and KI-based processes.

We are growing very strongly, have a clear product with real added value, and are now looking for someone to take our marketing to the next level, focusing on trust, visibility, and sustainable growth.

Your Mission

You will build our marketing so that Vergabepilot AI becomes the first point of contact for procurement search in Germany.

This is not just about traffic, but:

• Relevant visibility on Google and in KI systems like ChatGPT, Gemini & Co
• BUILDING TRUST in a sensitive B2B environment
• SYSTEMATIC LEAD GENERATION AND CONVERSION OPTIMIZATION
• CLEAR POSITIONING against classical platforms

You will work closely with the founders and take over operational and strategic responsibility for marketing and brand.

Aufgaben

Strategie & Positionierung

• DEVELOPMENT OF A CLEAR POSITIONING IN THE MARKET FOR PROCUREMENT PLATFORMS
• BUILDING A STRONG CATEGORY POSITIONING IN THE FIELD OF KI-BASED PROCUREMENT SEARCH
• DEFINITION OF OUR MESSAGING STRATEGY FOR DIFFERENT TARGET GROUPS

Performance & Growth

• RESPONSIBILITY FOR ORGANIC GROWTH (SEO, CONTENT, TECHNICAL OPTIMIZATION)
• BUILDING A SYSTEMATIC CONTENT ENGINE WITH FOCUS ON SEARCH INTENTION
• OPTIMIZATION OF OUR CONVERSION FUNNELS
• STRUCTURED EXPANSION OF PAID CHANNELS, IF SENSIBLE

Ai-Sichtbarkeit

• DEVELOPMENT OF STRATEGIES SO THAT VERGABEPilot AI IS REFERRED TO IN GENERATIVE KI SYSTEMS
• BUILDING CONTENT THAT CAN BE STRUCTURED BY LLMs
• THOUGHT LEADERSHIP AROUND MODERN PROCUREMENT PROCESSES

Trust & Brand

• BUILDING CASE STUDIES, REFERENCES, AND SOCIAL PROOF
• WEBINAR STRATEGY, WHITEPAPER, LINKEDIN PRESENCE
• BUILDING A CLEAR, SERIOUS BRAND IN THE B2B ENVIRONMENT

Marketing-Infrastruktur

• BUILDING AND STEERING CRM AND MARKETING AUTOMATION PROCESSES
• KPI TRACKING AND REPORTING
• TIGHT CONNECTION WITH SALES

Qualifikation

• MULTI-YEAR EXPERIENCE IN B2B SaaS MARKETING
• EXPERIENCE WITH EXPLANATION-REQUIREMENT SOFTWARE PRODUCTS
• DEEP UNDERSTANDING OF SEO, CONTENT STRATEGY, AND CONVERSION OPTIMIZATION
• EXPERIENCE WITH DATA-DRIVEN MARKETING
• VERY GOOD FEELING FOR B2B COMMUNICATION
• STRUCTURED, INDEPENDENT WORK STYLE
• I DEALER EXPERIENCE IN MARKETS LIKE IT, CONSTRUCTION, ENGINEERING OR GOVTECH
• GEMÜTILICH DEUTSCH ON MOTHER TONGUE LEVEL IN WORD AND WRITTEN FORM

Benefits

• HIGH DESIGN FREEDOM
• DIRECT COLLABORATION WITH THE FOUNDER
• 99.9% REMOTE
• FAST DECISION-MAKING PATHS
• MODERN WORK AND TOOL SETUP INCLUDING LAPTOP AFTER CHOICE, MONITOR, AND HOME OFFICE EQUIPMENT

The market for procurements is large, but still not fully exploited digitally. Many companies work with outdated platforms or inefficient processes. At the same time, there are always more quickly assembled, superficial-looking solutions that look modern but lack quality, data basis, and reliability.

We have a solid, technically well-thought-out product and initial clear market validation. Now it's about systematically winning market shares, building trust, and redefining the category with substance rather than buzzwords.

If you're interested in building a growing SaaS company from scratch and having real influence, we look forward to your application.

Find more English-speaking jobs in Germany on Arbeitnow