Head of Marketing (m/w/d) – Aufbau & Skalierung

We are looking for you!

Become part of our expansion – Become part of our expansion and start as Head of Marketing (m/w/d) at the earliest possible time.

In this key role, you will build our marketing organization from scratch – from the operational startup phase to a structured and performance-oriented marketing department with its own team.
You will take responsibility, set clear priorities, and develop marketing into a measurable growth driver for our company.

What we offer:

• Attractive remuneration – commensurate with your responsibility and experience
• Thorough onboarding – clear overview of goals, structures, and expectations
• High degree of design freedom – you will build marketing independently
• Modern work environment – digital, data-driven, performance-oriented
• Collegial team – flat hierarchies and short decision-making paths
• Long-term perspective – key role with development potential
• Stability – successfully on the market since 2000
• Variety of tasks – build-up, leadership, performance
• Benefits – Corporate Benefits and free drinks

Your mission:

• BUILDUP and establishment of the entire marketing organization
• Operative control and evaluation of all marketing activities in the startup phase
• Development and implementation of a scalable marketing strategy
• Performance-oriented marketing with focus on ROI, leads, and revenue contribution
• Introduction of clear processes, KPIs, and reporting
• Deduction of data-based measures for scaling
• Prioritization of marketing measures at limited resources
• Conscious decision-making on which measures will not be implemented
• BUILDUP, leadership, and further development of a marketing team
• Reduction of dependence on external agencies
• Close cooperation with management, sales, and IT

Your profile:

• Multiple years of experience in a leading marketing function

• Demonstrable experience in building or restructuring marketing departments

• Multiple years of leadership experience

• Very good operational understanding of central marketing disciplines

• Fundamental knowledge of performance marketing, campaign management, and analysis

• Able to set up marketing independently at first

• Strong analytical thinking and clear KPI focus

• High degree of self-responsibility, structural strength, and decision-making ability Helpful for a quick impact:

• Experience in the automotive industry or comparable sales-oriented sectors

• Experience in performance- or e-commerce-related fields

• Experience with sales-integrated marketing (lead management, funnel optimization, close connection to sales)

• Very good knowledge of common CRM systems (e.g. HubSpot, Salesforce)

• Fundamental understanding of modern tracking setups (e.g. server-side tracking, CAPI)

• Experience with CMS and content systems (e.g. WordPress, Page Builder)

Your contact:

Dean Klewer

Recruiting

Phone: +49 (0) 30 2244506-141

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