Head of Marketing (m/w/d)

Almased is one of the most well-known brands in the field of nutrition and health products in the German-speaking region. For decades, the brand has stood for scientifically founded nutrition concepts for optimizing metabolism, as well as sustainable weight regulation.

In our next growth phase, we will focus on consistently implementing our marketing strategy across all channels and building up our marketing structures and processes – always with the goal of achieving growth efficiently and sustainably.

To strengthen our team, we are looking for a Head of Marketing (m/w/d) with outstanding strengths in leadership, structuring, and operational excellence.

Aufgaben

Your Role

As Head of Marketing, you will be responsible for efficiently steering and implementing all marketing activities in close coordination with the management board.

You will work closely and collaboratively with the Head of Content and the management board. Strategic guidelines will emerge from our joint exchange – your focus will be on clarifying these, prioritizing them, and above all translating them into concrete, effective measures and consistently bringing them to life.

You will ensure that all measures contribute measurably to sales growth and support both B2C activities (end customers) and B2B sales (e.g., retail, pharmacies, partners).

The success of this role will be measured primarily by the actual economic results – particularly in terms of sales development, efficiency, and the concrete contribution of marketing to business success.

A central aspect of your role is excellent, decision-oriented reporting to the management board, which creates transparency, sets priorities, and enables quick, informed decisions.

Your Tasks

Führung & Organisation

• Leadership, development, and clear direction of the marketing team

• Establishing efficient structures, processes, and responsibilities

• Close, collaborative cooperation with Head of Content, management board, and sales

• Ensuring clear priorities and a focused resource allocation

Projektmanagement & Umsetzung

• Translating strategic initiatives into concrete campaigns, measures, and project plans

• Structuring, prioritizing, and steering all marketing projects along clear goal settings

• Ensuring efficient, timely, and effective implementation

• Steering parallel marketing initiatives with high implementation security

• Continuously developing project management and control processes

Ganzheitliche Kampagnensteuerung

• Planning and implementing integrated marketing campaigns across all relevant channels

• Orchestrating all measures along the customer journey

• Close coordination with Content to ensure stringent, effective communication

• Consistently aligning all measures with the requirements of B2C and B2B sales channels

Wachstum & Performance

• Steering all marketing activities with a clear focus on sales growth, efficiency, and measurable business impact

• Continuously optimizing conversion, customer retention, and customer lifetime value

• Defining, monitoring, and actively steering relevant KPIs with direct reference to sales and profitability

Reporting & Entscheidungsgrundlagen

• Building and developing a clear, KPI-based reporting structure

• Deriving concrete recommendations for the management board

• Creating transparency about performance, potential, and priorities

• Ensuring that decisions can be made quickly, based on data, and with confidence

Marke & Zielgruppen

• Developing communication for an established, well-known brand

• Ensuring the balance between brand tradition and modern target group appeal

• Supporting sales through targeted marketing measures for end customers and partners

Qualifikation

Your Profile

• Multiple years of experience in a leading marketing role with strong focus on implementation and steering
• Numerous strengths in team leadership, as well as building clear structures and processes
• High competence in project management for complex, channel-spanning marketing initiatives
• Experience in working together with B2C and B2B sales structures
• Strong understanding of growth-oriented marketing steering and KPI-based optimization
• Experience in building reporting structures for management and executive board levels
• Able to work on an equal footing with other executives – particularly in the content area
• Structured, pragmatic, and consistently implementation-oriented working style
• Sense of developing established brands with high recognition
• Bonus: Experience in E-Commerce, Email Marketing, and CRM

Benefits

What awaits you

• A central leadership role with direct influence on growth and implementation success
• Closely working together with management board and Head of Content
• Large scope for shaping marketing organization and steering
• A collaborative environment with short decision-making paths
• The opportunity to develop a strong brand together in the leadership team