Head of Marketing & Growth (m/w/d)

Your Mission

Shape the future of PropTech marketing at syte!
We are looking for a strategic architect who recognizes and steers marketing as a central revenue driver. As Head of Marketing & Growth (m/w/d), you will actively drive our growth and revenue-driven forward. You connect data-driven Demand Generation with innovative Branding and scale syte to become the leading brand in the industry. If you are eager to take responsibility with a true founder's mindset and elevate our market positioning to the next level, this is your mission.

• Strategic Marketing Responsibility: You bear overall responsibility for the marketing strategy in the core market and prospectively also in international markets. You develop a clear 12-24-month strategy, validate it continuously against reality.
• Growth Strategy & Demand Generation: In close coordination with Sales, you define and sharpen our Ideal Customer Profile (ICP). Based on this, you are responsible for the entire marketing-sourced pipeline – from first contact (MQL) to seamless SQL handoff to the Sales Team. To achieve this, you steer and optimize the entire mix of Performance, Content, Events, and Inbound to continuously generate qualified leads and optimize the funnel from Awareness to Retention.
• Brand Positioning & Product Marketing: You develop our messaging and branding further, strengthening our positioning. Together with the Product Team, you are responsible for Product Marketing and translate new features into compelling benefit arguments.
• Relationship-driven Marketing & Community: In our industry, reliable networks count. You develop innovative, exclusive formats like Roundtables, Workshops, and Community Events. You love building personal relationships with decision-makers and understand how syte can anchor itself deeply in the market through presence and relevance.
• Cross-functional Ownership: You are a strong, solution-oriented team player who recognizes your scope of ownership also in cross-functional collaboration and takes it proactively and independently.
• Leadership & Investor Relations: You lead and scale a high-performing marketing team and establish consistent marketing processes as well as an efficient tool and process landscape. As budget owner, you have ROI firmly in mind: You establish clear KPIs and attribution models and deliver the decisive metrics to the CEO and our investors.

Your Profile

• Professional Experience in B2B-SaaS: You bring 6-10 years of experience in B2B-SaaS marketing, with at least 2 years in a leadership role. Ideally, you have already successfully accompanied a startup through various growth phases.
• Academic Background: You hold a completed degree in Economics, Marketing, Communication Science, Business Psychology, or a comparable field.
• Leadership Strength: You have demonstrated leadership experience and have actively shaped, scaled, and developed teams. You lead by example and make personnel decisions sovereignly and in the best interest of the company.
• Ai-Native Workflow: AI is a natural part of your work. You use LLMs, AI analytics, and automation to scale your own output as well as that of your team. You question existing structures and make bold decisions based on technological possibilities.
• Demand-Gen-DNA: Your heart beats for Performance, Growth, and Demand Generation. You think in sales funnels, lead quality, and pipeline contributions.
• Ownership & Mitgründer-Mindset: You take full responsibility for results and navigate them also in uncertain structures, rather than waiting for instructions. Strategic foresight and