Head of Marketing & Growth (m/w/d)

dreammachine builds tools that bring people together and fulfill their cultural and self-actualizing needs. It's about networking, matching, self-determination, and the activation of shaping will: people find each other through their interests and dreams, set joint projects in motion, and are actively accompanied by AI. We want to connect and empower – so that people can realize what they really want.

Our core product is the dreammachine platform – a collaborative network for a maker community, where synergy arises from connection and cooperation, and the whole becomes more than the sum of its parts. Besides, we operate KulturRadar, an AI culture assistant that recommends suitable events in your city and leads you to culture and community. Both products pay off on the same idea: people activate, network, and self-determine into action.

We are a young, innovative, and flexibly set up startup. We work completely remotely and meet occasionally physically – we don't have a fixed office. Our culture is open, appreciative, and plural, our working style agile: build, test, rebuild, retest. The team consists of three founders from the fields of Games, Code, Visual Effects, and Science, supplemented by a full-stack developer and an application development intern – as well as a Silicon Valley veteran as advisor.

What we're looking for and what we're searching

Our product is standing, and it's moving forward. Now we want to amplify this impulse and strengthen it. We are looking for someone who takes our marketing and growth into their hands: finds out which target groups we can reach how, and develops the corresponding approach, channel, and message for each group. It's about telling a story and vision – making it tangible how KulturRadar and dreammachine can really work in people's lives. We currently manage social media ourselves – we're also looking for reinforcement. You will work closely with the founders.

Our target groups are not homogeneous: people who are new to a city and need to re-network, just as much as culturally active ones; KI enthusiasts just as much as KI skeptics. We want to understand what moves each group and pick them up exactly there – with different angles and tonalities instead of a uniform message.

Tasks

• Zielgruppen understand & differentiate: segments sharply define, personas and needs work out, and develop and test individual approaches, channels, and messages for each target group
• Campaigns develop & test: set up multiple angles and styles for different target groups, test small, measure, and scale what works
• Growth & channel strategy: systematically build growth through communities, messenger groups, local media, and cooperations
• Brand, story & impact: convey how KulturRadar and dreammachine really work; our vision so tell that it is perceived as high-quality and not as 'KI-slop' – with the corresponding tone for each target group
• Content & social media: build and populate channels, make success stories and visionary narratives visible
• Mess & learn: evaluate campaign performance, formulate hypotheses, quickly iterate instead of scattering

Qualification

• Experience in marketing, growth, content, or brand – ideally in the tech-, startup- or culture-field
• Creativity for campaigns and a sense for target groups, tone, and story
• Data-driven mindset: test, measure, iterate
• Familiarity with social media, messenger communities, and local (culture-) scene
• Strong personality, high degree of self-determination, no fear of the new
• Very good German and English skills in writing and speaking

Basic understanding of common marketing and analytics tools is a plus.

Benefits

What you can expect

We are a young company that works completely remotely and meets occasionally physically. We're looking forward to someone who accompanies our vision, co-founds an open, appreciative, and flexible work culture with us, and leads the team content-wise and personally.

As young founders, it was our goal to set up our company in such a way that we would like to work there ourselves. Our culture is therefore open, our working style agile – you will work where and how it suits you best.

Remuneration

We remunerate this position in virtual business shares until the seed financing stage. You don't join as a classic employee, but profit directly from the success of the company like we do: As the value grows that we build together, your share will grow with it. Scope and vesting will be discussed transparently and individually – fitting to role, engagement, and time of entry. A later addition of a salary component with progressing financing is explicitly planned.

By the way: We're also looking for Outreach & Partnerships

This position is deliberately tailored to marketing & growth – parallel we are also looking for someone as Head of Outreach & Partnerships. Both roles will work hand in hand. If you feel at home in both worlds, we would be particularly pleased about an application that combines both – then we'll talk about a corresponding broader role. Just write us what your heart beats for.

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