Head of Marketing / Growth

Marketing growth is not just about higher budgets, but about better systems?

The company is part of a Hamburg-based platform group for digital health and consumer health brands and belongs to the fastest-growing actors in the German cannabis market. After strong growth in recent years, an experienced growth person is now being sought who will actively shape the next development chapter.

In this role, you will be responsible for the entire growth strategy. You will lead a team of specialists in the areas of CRM, SEO, and data, and build the organization deliberately further out and create the foundation for the next growth phase of the company.

Aufgaben

• Responsibility for the overarching growth strategy with a focus on sustainable new customer acquisition
• Responsibility for building and developing performance marketing, SEO, CRM/lifecycle, influencer marketing, and other growth and acquisition channels
• Identification of growth levers along the entire customer journey and derivation of concrete measures for scaling
• Pilotage and optimization of paid channels (Meta, Google etc.) including analytical deep dives as needed
• Development and scaling of alternative traffic sources beyond classical paid channels in a strongly regulated advertising environment
• Bullding and structuring the marketing team including roles, processes, and external partners
• Responsibility for central growth key figures (CAC, LTV, payback) as a basis for strategic decisions
• Collaboration with other companies in the group to develop common marketing standards and central functions
• Use of AI and automation solutions to increase efficiency and scale the organization

Qualifikation

• Multiple years of experience in marketing or growth with leadership responsibility in digital business models
• Demonstrable responsibility for scalable growth in D2C-, E-commerce- or subscription-based models
• Experience in managing larger marketing budgets
• Deep understanding of performance marketing on Meta and Google levels, as well as operational proximity to campaign logics
• Strong understanding of customer journeys, CRM, and lifecycle-driven growth
• Experience in regulated or advertising-challenged markets (e.g. supplements, health, pharma, gambling, crypto) an advantage
• Strategic and operational working style with experience in developing and implementing campaigns, funnels, and growth initiatives
• Outstanding analytical and entrepreneurial thinking with a focus on measurable results
• Clear, structured communication, as well as experience in transparent, collaborative work environments
• Very good English skills, German skills an advantage

Benefits

• Larger scope for strategy, organization, and team building
• Closeness to the management team on a strategic level
• Bullding of a comprehensive growth system across all relevant channels
• Faster decision-making paths and high implementation speed
• Hybrid work model with location Hamburg
• Attractive remuneration package with fixed and variable components

We look forward to your application and to shaping the next growth phase successfully together!

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